Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
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Hybrid Senior Associate Manager, Brand Marketing Merch
Posted 2 weeks ago
About the role
- Senior Associate Manager driving innovative merchandise strategies for Taco Bell. Involved in cross-functional collaboration and brand execution, enhancing customer experiences in retail.
Responsibilities
- Lead the end‑to‑end print merchandising process—from field needs to national execution—to maintain a consistent, cohesive brand voice across all touchpoints.
- Print Subject Matter expert for business delivery on sales targets year over year.
- Oversee go‑to‑market planning for each marketing initiative, ensuring on‑time and seamless rollout.
- Respond quickly to market shifts, adapting plans and solutions at the restaurant level as needed.
- Facilitate field creative reviews in partnership with external agencies and franchisees to ensure quality and alignment.
- Leverage diverse research methods and tools—including internal partners, competitive/vendor research, customer surveys, focus groups, interviews, and analytics—to gather and analyze insights on customer behavior and needs across all in-store print programs.
- Own restaurant customer journey to optimize the guest experience at every stage.
- Push for greatness by developing and testing new POP tactics.
- Lead POP tests to determine effectiveness of new tactics, validating support for programs.
- Working with external partners to develop, distribute, and maintain the national print channel, restaurant experience schematics to support consistent touchpoints and flawless execution.
- Partner with cross functional teams and vendors on ad hoc restaurant experience projects and support needs (e.g., Hiring, Operations, Technology, Beverages).
- Collaborate with cross functional partners to ensure the restaurant experience calendar aligns with both marketing and nonmarketing initiatives and upholds brand standards.
- Partner with Digital Menuboard teams identifying consistency on all menu channels.
- Manage national and regional production, fulfillment, and shipping vendors to support flawless delivery of print materials.
- Oversee strategic planning and execution for in-store POP from schematics to roadmaps.
- Liaison for internal partners and vendors for restaurant POP support and execution.
- Manage and deliver the annual print merchandising budget, including creative development, production, and shipping costs.
- Partner with Finance to track and evaluate monthly vendor spending and merchandise budget.
- Manage the Local Store Marketing website and identify opportunities to enhance, streamline, and automate support for field teams.
Requirements
- Bachelor's Degree required
- Minimum 5+ years of relevant experience in marketing or comms
- An attention to detail and a strong process driver that strives in a fast-moving environment
- Experience in multi-channel retail industry and / or franchised business a plus
- Strong strategic ability to visualize the overarching brand strategy into image to drive food crave and elevate the brand
- Experience working with cross functional teams and agency partners to create multi-channel merchandise
- Demonstrated leadership, project management, and planning skills
- Self-motivated with a strong drive for results
Benefits
- Year-round half-day Fridays
- Free snacks, drinks and bagel & donut Fridays
- Onsite childcare through Bright Horizons
- Onsite dining center and game room (yes, there is a Taco Bell inside the building)
- Onsite dry cleaning, laundry services, carwash, salon services
- Onsite gym with fitness classes and personal trainer sessions
- 4 weeks of vacation per year plus holidays and time off for volunteering
- Opportunities to support the Taco Bell Foundation’s educational initiatives and programs.
- Recognition based culture and unique, fun events year-round (recess at work, Halloween Spooktacular, employee art show benefiting Taco Bell Foundation, etc.)
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