Lead Brand Strategist shaping brand narratives and digital experiences for mission - driven organizations. Collaborate with various teams to build innovative brand strategies and ensure alignment with user experiences.
About the role
- Brand Manager at BUILT Brands overseeing integrated marketing strategies across retail and digital channels. Collaborating cross-functionally to enhance brand awareness and drive sales velocity.
Responsibilities
- Leads integrated marketing campaigns that are on-brand and insight-led across channels that support tentpole moments, LTO launches, and peak period promotions.
- Monitors campaign performance vs target benchmarks, and provides recommended marketing actions, in partnership with media agency and internal stakeholders across insights, DTC, marketplace and social teams
- Orchestrates and leads on-going calendar planning across retail, social, DTC and marketplace– bringing insights, audience, and category know-how to the development and maintenance of the calendar to lead collaboration on key moments
- Over-sees Marking Associate who leads shopper marketing and marketing sales efforts; supporting digital and in-store awareness driving efforts (inclusive of digital display, retail media, in-store shippers, and promotions), and sell-in materials
- In partnership with the Sr Innovation Manager, supports flavor and pack type innovation, packaging, and planning for base business initiatives that grow velocity at shelf
- Owns creative and media agency management, inclusive of campaign timelines, budgets and internal stakeholder feedback; bringing brand expertise to campaign development
- Supports holistic media planning in close partnership with the VP of Brand and the social media team; inclusive of agency briefing, audience insights, test and learn agenda, upside opportunities, and input across channel tactics (OTT/OLV/CTV/OOH/social)
- Monitor, analyze and report on brand health metrics, in-line with brand and business targets; surface insights that can help inform brand strategies
- Own and execute brand marketing budget management and monthly reconciliation process across brand marketing departments; from PO creation to monthly reporting
Requirements
- Bachelor’s Degree, MBA preferred
- Minimum 3-5 years of brand management experience; with at least one year of people management experience
- Experience working for or with creative and media agencies, internal and/or external
- Experience working for a CPG brand, with P&L management experience
- Experience in leading creative campaigns that get recognized
- Experience in managing shopper marketing programs (i.e. physical display programs, coupon programs (i.e. Inmar, Ibotta, Aisle), and retailer media networks
- Experience in managing marketing budgets for national brands
- Thrive in a fast-paced environment with multiple priorities
- Organized, detail-oriented, self-motivated, with the ability to easily transition between multiple tasks and problem solve
- Excellent verbal and written communication skills with keen attention to detail
- Proactive, problem-solving, self-starter
Benefits
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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