Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Lead Brand Strategist shaping brand narratives and digital experiences for mission-driven organizations. Collaborate with various teams to build innovative brand strategies and ensure alignment with user experiences.
Responsibilities
- Lead strategic engagements from discovery through execution, collaborating with a cross-disciplinary team of UX designers, writers, developers, and project managers.
- Lead brand discovery process through stakeholder interviews, workshops, brand research, and deliverables.
- Conduct user and market research to uncover audience motivations, perceptions, and unmet needs.
- Translate insights into actionable brand strategy deliverables — such as audience personas, brand narratives, voice guidelines, user journeys, value propositions, and brand messaging strategies.
- Craft brand platforms that define mission, vision, values, personality, tone, and messaging hierarchy in conjunction with creative leads.
- Collaborate with digital strategy, content, marketing, and design teams to express the brand visually and experientially through sitemaps, wireframes, and content frameworks.
- Consider new strategic approaches that integrate AI, storytelling, and data-informed insights across channels.
- Serve as a strategic voice throughout creative development — ensuring alignment between brand intent and user experience.
- Build strong, collaborative relationships with clients — facilitating workshops, presenting ideas clearly, and guiding decisions with confidence and empathy.
- Contribute to business development by helping shape proposals, presentations, and new strategic offerings.
- Continuously identify opportunities to evolve our process and strengthen our strategic impact.
Requirements
- 10+ years of experience developing comprehensive, integrated brand strategies.
- Agency experience is a plus!
- Experience conducting user research, including online surveys and focus groups.
- Excellent oral and written communication skills.
- Experience developing strong client relationships and account growth strategies.
- Experience generating strategy documentation, including personas, user journeys, competitive analysis, sitemaps, and wireframes.
Benefits
- Company-sponsored health, vision and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- Profit sharing
- 4 weeks of PTO to start, 5 weeks at year 3
- Company-paid short-term and long-term disability
- Company-paid life and AD&D insurance
- 11 paid holidays
- 401k with company match
- New business referral bonus
- Professional development opportunities
- Flexible work schedule
- Pre-tax DC Metro SmartBenefits
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