Product Marketing Manager leading go - to - market strategy for EmpowerRD’s SaaS platform that aids in claiming R&D tax credits. Collaborating with sales and product teams to communicate value propositions effectively.
About the role
- GTM Enablement Manager at Sitemate creating and maintaining all sales collateral and building AI-driven workflows. Collaborating across teams to ensure marketing content is effective and up to date.
Responsibilities
- Own the creation and maintenance of all GTM collateral (AE demo decks, CS activation slides, ARM/SAD decks, one-pagers, case studies), ensuring assets are current, on-brand, and GTM ready.
- Design and manage AI-driven workflows to generate and update collateral from shared marketing content repos and GTM slide templates across role, vertical, geo, and (where relevant) account-specific variants.
- Maintain the GTM collateral system and tooling (templates, versioning, content sources, AI agents) so the field can easily find, generate, and use the right assets.
- Identify gaps in collateral for new products, enterprise use cases, regions, and edge cases, and build scalable templates to cover them.
- Collect feedback from AEs, AMs, and CSMs on what collateral is (and isn’t) working, and continuously refine both the content and the AI workflows that produce it.
Requirements
- Someone who loves turning messy inputs (product updates, positioning docs, marketing content) into sharp, on-brand GTM collateral that sales teams actually use.
- A systems-minded operator who enjoys building scalable workflows with AI and templates to produce consistent collateral across roles, regions, verticals, and accounts.
- Strong eye for design and brand consistency
- Strong copywriting and messaging judgement for GTM collateral (able to QA and refine AI-generated decks and assets).
- A “systems mindset” - wanting to build automation around collateral.
- Experience building enablement collateral for B2B SaaS sales teams (decks, one-pagers, case studies).
- Experience designing scalable content systems or template frameworks (not just one-off assets).
- Experience with design tools.
- Experience with collateral creation tools.
Benefits
- Competitive, performance-based remuneration
- Equity options - own a piece of what you’re helping to build
- 20 days paid annual leave, plus sick, carer’s, and compassionate leave
- Parental leave - 16 weeks for primary and 6 weeks for secondary carers (including adoption and stillbirth support)
- Learning & Development - professional growth budget and transparent career plans
- Laptop and home office setup budget
- Flexible work - remote or hybrid options, plus the ability to work from anywhere for several weeks each year
- Community & Connection - global offsites, monthly all-hands and “Life Story” sessions
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