Product Marketing Specialist responsible for marketing strategies and product positioning at Bread Financial. Collaborating across teams to enhance product and feature adoption.
About the role
- Product Marketing Manager at Maven focusing on messaging and positioning for defined product area. You'll lead go-to-market plans and collaborate closely with various teams to ensure success.
Responsibilities
- Own messaging, positioning, and storytelling for a defined product area
- Lead go-to-market plans for features and launches (with guidance)
- Build high-impact sales enablement and content
- Drive insight-informed strategy through research and analytics
- Partner cross-functionally to connect product, clinical outcomes, and revenue
Requirements
- 3–5 years in B2B product marketing or adjacent roles (e.g., solutions marketing, sales enablement, consulting) with experience owning a defined work stream end-to-end. Healthcare, benefits, or SaaS experience is a strong plus.
- Demonstrated ability to develop positioning, execute go-to-market plans, and build the assets needed to support launches, campaigns, or sales motions—with some supervision and mentorship from senior PMMs.
- Strong writing and positioning skills; able to distill complex, clinical, or technical concepts into intuitive, business-outcome-oriented assets intended for multiple personas and stages of the funnel.
- Experience building decks, one-pagers, or tools that sales and account teams actually use—and comfort training or presenting to internal field teams.
- Familiarity with gathering customer, competitive, and market insights (e.g., sales calls, surveys, third-party data) and using that input to refine messaging, prioritization, and GTM motions.
- Proven ability to work effectively across Product, Marketing, Sales, and Customer Success—balancing multiple stakeholders and priorities while keeping the focus on impact and clarity of story.
- Strong project management skills; able to manage timelines, stakeholders, and dependencies to deliver launches and assets on time in a fast-paced environment.
- Growth mindset: Comfort receiving feedback, iterating quickly, and learning from launches, deal cycles, and experiments as you grow into more strategic PMM responsibilities over time.
Benefits
- Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual professional development stipend and access to a personal career coach through Maven for Mavens
- 401K matching for US-based employees, with immediate vesting
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