Product Marketer leading marketing strategy for Health Ingredients and Solid Oral Dosage Form portfolios at global health and nutrition company. Strategic role focusing on customer insights and market execution.
About the role
- Strategic Product Marketing leader driving growth and differentiation for Rhapsody’s healthcare data exchange solutions. Collaborating across teams to create pipeline and improve win rates.
Responsibilities
- Lead segment-specific GTM strategy across Rhapsody solutions, grounded in ICP needs, buying triggers, and competitive differentiation.
- Build compelling, value-based messaging that stands up to technical and executive scrutiny, especially around data governance, reliability, and outcomes in AI-enabled workflows.
- Partner with Demand Gen to optimize how buyers discover Rhapsody through search + AI answer engines, communities, partners, and third-party validation.
- Deliver the enablement system (talk tracks, decks, competitive battlecards, demo narratives, use-case proof) that improves win rates and accelerates deal cycles.
- Own product launches end-to-end, from narrative to commercialization checklist to field readiness and drive adoption post-launch.
- Run customer/market programs (win-loss, competitive intel) focusing on how AI is changing decision criteria, data expectations, and risk tolerance.
- Systematically analyze buying criteria and objection patterns; iterate messaging, proof, and enablement to improve win rates.
- Own pricing/packaging strategy for target segments; adapt to new AI-era value drivers (speed-to-value, automation, reduced rework, risk reduction).
- Partner with Growth/Content to build full-funnel campaigns tied to measurable pipeline and conversion outcomes.
- Define KPIs, dashboards, and learning loops to improve GTM effectiveness over time.
Requirements
- Demonstrated ability to lead GTM in complex, technical B2B markets (health tech strongly preferred).
- Strong grasp of how AI is changing B2B discovery and evaluation (GEO/AEO, peer proof, security/compliance scrutiny, pilot-to-production journeys).
- Practical experience using AI tools to accelerate market research, messaging iteration, competitive analysis, and content workflows (without sacrificing accuracy).
- Ability to translate technical capabilities into clear business outcomes (risk reduction, speed-to-value, operational efficiency, revenue protection/growth).
Benefits
- Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
- 401k with a generous company match
- Unlimited PTO, sick time & volunteer days
- An innovative, inclusive, and fun work environment
- Continuous learning and development opportunities
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