Product Marketing Manager driving content and product marketing initiatives at Medier. Managing optimization across multiple channels from an office in Lisbon, Portugal.
About the role
- Senior Product Marketing Manager at Optro executing go-to-market strategies across EMEA markets. Leading product positioning, messaging, and GTM execution for growing enterprise SaaS platform.
Responsibilities
- Own and drive the go-to-market strategy for Optro's Platform across EMEA markets, aligning with business objectives and revenue targets.
- Lead localized GTM and product readiness for emerging markets.
- Develop and refine category-defining messaging and positioning that differentiates Optro in the market and resonates with key audiences, from audit and GRC professionals.
- Partner with Sales and Revenue teams to improve win rates through sales enablement programs, deal support, competitive intelligence, and objection handling.
- Lead product launches and growth initiatives end-to-end, ensuring successful adoption, expansion, and retention.
- Create high-impact marketing content and assets (e.g., executive narratives, thought leadership, competitive positioning, analyst reports, and sales enablement materials) that drive demand and market awareness.
- Act as an internal thought leader and evangelist, educating cross-functional teams and ensuring consistent messaging across all channels.
- Influence roadmap and strategic decisions by serving as the voice of the customer and market, partnering closely with Product and Engineering.
- Conduct in-depth customer, competitor, and market research, translating insights into actionable strategies.
- Partner with Regional Marketing to ensure messaging and campaigns reflect local nuances, support speaking opportunities on behalf of Optro, and provide insights on competitors, customer drivers and growth levers.
Requirements
- 10+ years of experience in Product Marketing, GRC, or B2B SaaS with a track record of owning and driving strategic GTM initiatives for enterprise SaaS products.
- Extensive experience in establishing market-share across EMEA markets is a must-have
- Experience in GRC/Audit GTM roles is strongly preferred
- Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity.
- A compelling presenter with the ability to both develop high-impact content and lead high-level discussions
- Strong strategic thinking and problem-solving skills, with the ability to frame complex challenges and drive alignment across stakeholders.
- Exceptional storytelling and communication skills, with the ability to craft compelling narratives for C-level audiences.
- Strong analytical mindset with experience leveraging market research, competitive insights, and data analytics to inform decision-making.
- Proven ability to influence and collaborate across Product, Sales, Marketing, and Executive teams.
- High degree of ownership, accountability, and autonomy in executing large-scale initiatives.
- A second European language is a plus (German/French get extra brownie points)
Benefits
- $200/mo for anything that enhances your life
- Comprehensive employee health coverage (all locations)
- 401K with match (US) or pension with match (UK)
- Competitive compensation & bonus program
- Flexible Vacation (US exempt & CA) or 25 days (UK)
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers!
Job title
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Degree requirement
No Education Requirement
Location requirements
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