Learning & Growth Specialist formando a nuevos clientes en el uso del software SaaS para agencias de alquiler vacacional. Parte del equipo de Customer Experience en una empresa SaaS global con sede en Valencia.
About the role
- Growth Marketing Manager driving attendance and revenue for SiGMA events. Responsible for developing strategies and partnerships to enhance registration and engagement.
Responsibilities
- Develop and execute comprehensive marketing strategies to drive attendance and revenue for SiGMA events and conferences
- Create multi-channel promotional campaigns across email, social media, paid advertising, content marketing, and partnerships
- Build compelling event messaging, value propositions, and creative assets that drive registrations
- Manage event landing pages, registration funnels, and conversion optimization
- Coordinate with speakers, sponsors, and exhibitors to amplify event promotion
- Apply affiliate marketing principles to identify, recruit, and activate promotional partners for event marketing
- Develop partnership programs with industry associations, media partners, influencers, and complementary organizations to expand event reach
- Create performance-based incentive structures (commission models, revenue sharing, referral programs) to motivate partners
- Provide partners with promotional materials, tracking links, and reporting to support their marketing efforts
- Track partner-driven registrations and revenue using UTM codes, promo codes, and attribution tools
- Identify and target new audience segments to expand event attendance year-over-year
- Develop retention strategies to drive repeat attendance and build a loyal community
- Test and optimize new marketing channels and tactics to improve cost-per-registration
- Build email nurture campaigns to convert prospects into attendees and past attendees into advocates
- Leverage content marketing, SEO, and thought leadership to generate organic interest in events
- Track and analyze key metrics including registration conversions, attendance rates, cost-per-acquisition, and ROI by channel
- Use data insights to optimize campaign performance and inform budget allocation decisions
- Create dashboards and reports to track progress toward registration and revenue goals
- Conduct post-event analysis to identify successes, learnings, and opportunities for improvement
- Partner with event operations, sales, and content teams to ensure cohesive event experience
- Collaborate with creative and design teams to produce high-quality promotional materials
- Work with sponsorship team to align sponsor benefits with marketing initiatives
- Present marketing plans and results to leadership and stakeholders
Requirements
- 3+ years of experience in event marketing, growth marketing, or digital marketing roles
- Proven track record of driving event registrations and revenue through multi-channel marketing campaigns
- Experience building and managing strategic partnerships for promotional purposes
- Strong analytical skills with experience using Google Analytics, marketing automation platforms, and event management software
- Proficiency in campaign tracking, attribution modeling, and ROI analysis
- Excellent project management skills with ability to juggle multiple events and deadlines
- Strong written and verbal communication skills
- Bachelor's degree in Marketing, Communications, Business, or related field preferred
Benefits
- Operate from office in Manila, with one day a week working from home
- Additional day off on your birthday
- Work abroad up to 6 weeks per year from one of our global offices, with full coverage of flights and accommodation
- Flexible working hours: start between 7:30 and 9am
- No limit, free access to over 100 courses from iGaming Academy
- Breakfasts at the office and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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