Lead Growth Marketing Manager developing performance marketing strategies at Findigs, a rental platform startup. Join us to build the growth engine from the ground up in a hybrid work environment.
About the role
- Lead the growth strategy for Mother Root, scaling from £7m to £50m via insightful growth systems. Collaborate with a dynamic team to enhance brand presence and market performance.
Responsibilities
- Build the growth engine that gets thousands more people drinking differently every day.
- You’ll work across the business to turn insight into action — helping ensure all our growth levers work together and scale effectively.
- You’ll partner closely with our Paid Social Manager, Retention + CRO Lead, Creative Strategist and the wider team to build a growth engine that’s thoughtful, insight-led and built for long-term growth.
- Design and manage Mother Root’s entire growth system.
- Align Paid, CRO, Retention, Brand and Retail around a shared strategy and a consistent experimentation rhythm (we use Systm).
- Turn deep customer and category understanding into action. Translate insight into clear hypotheses, briefs and experiments that directly shape creative, website, CRM and media performance.
- Ensure channels work as one system rather than silos. Connect acquisition, conversion, onboarding, retention and retail into a joined-up journey so each lever amplifies the others.
- Own how we measure and deploy capital. Build a simple, robust view of incrementality and contribution so we can prioritise confidently and scale what truly drives profitable growth.
- Codify how Mother Root grows — creating repeatable processes, playbooks and feedback loops that make performance predictable and scalable across the UK and US.
- Shape and lead the growth function, setting direction and standards across a small, high-calibre team.
Requirements
- Experienced in scaling DTC or consumer brands at a similar level (e.g £2m to £20m +)
- A systems thinker who has built and scaled growth engines before and understands the economics behind sustainable growth.
- Fluent in CAC, CVR, AOV, repurchase and marginal CAC economics alongside running growth analytics (MMM, contribution margin, incrementality)
- Running experimentation programmes, and designing simple, effective measurement frameworks.
- Strong at cross-functional leadership (creative, CRO, media, retail, ops)
- Comfortable moving between strategy, insight and execution,
- Curious, pragmatic and commercially sharp — excited by building something from the ground up.
Benefits
- Share Options Programme: Equivalent to 15% of salary from day one
- Annual Leave: 25 days per year
- Summer Hours: Early finish Fridays (June–August)
- Work From Anywhere: Up to 2 weeks per year
- Pension: 5% matched contribution
- Cycle Scheme: Bike or Lime/Forest Pass
- Personal Development: £300 annual allowance for approved training
- Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
- Annual Team Trip: Gastronomical & wellbeing-focused team away trip
- Parental Leave: Competitive maternity/paternity package
- Lots of free Mother Root
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