Marketing Manager responsible for planning and executing localized marketing campaigns at Rohlik. Collaborate with PR and local teams to enhance customer engagement and drive growth.
About the role
- Lifecycle Marketing Manager focusing on user engagements for the Waypoints app targeting military personnel. Leading marketing strategies to drive retention, conversion, and user journeys.
Responsibilities
- Design the Journey: Build and manage the Waypoints lifecycle across onboarding, activation, engagement, retention, and renewal
- Grow Subscriptions: Launch automated campaigns that convert free users into paying subscribers and reduce churn
- Create Multi-Channel Campaigns: Use email, push, and in-app messaging to guide users toward relevant features, partners, and premium experiences
- Experiment and Learn: Develop and run A/B tests to identify what drives engagement and subscription growth
- Collaborate Cross-Functionally: Partner with Product, Design, Partnerships, and Community to align lifecycle efforts with feature launches and campaigns
- Measure What Matters: Track activation, engagement, subscription conversion, and retention metrics to identify growth opportunities
Requirements
- 4 to 6 years of lifecycle marketing or CRM experience
- Proven success driving engagement and retention for a subscription-based product
- Experience working with a mobile app and understanding mobile user behavior
- Hands-on experience with Iterable (required)
- Strong analytical skills with experience using data to shape lifecycle strategy
- Excellent project management and communication skills
- Comfortable working across multiple teams in a fast-moving environment
- Experience with or understanding of military life is a plus
Benefits
- Competitive salary and equity incentive plan
- 401(k) with company match
- Top-tier health, dental, and vision coverage for you and your family
- Flexible PTO and paid parental leave
- A mission-driven team that cares deeply about our users and one another
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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