Hybrid Principal Marketing Specialist

at SAE International

• Job title: Principal Marketing Specialist
• Job type: Part Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Pittsburgh, United States

About the role

• Principal Marketing Specialist leading marketing efforts for SAE’s Engineering Events product line. Developing integrated marketing strategies for conferences, symposia, and tradeshows in the mobility sector.

Responsibilities

• Act as the primary marketing liaison for the Events product line, working closely with event management and content development to align event marketing with organizational goals.
• Serve as the primary point of contact for the marketing agency, ensuring alignment with SAE’s strategic objectives and providing direction for engagement and revenue-driven campaigns.
• Develop and execute comprehensive, multi-channel marketing plans for assigned events within the portfolio.
• Own campaign strategy that drives attendance, exhibitor and sponsor leads, and repeat engagement across priority markets and segments.
• Create and oversee compelling marketing materials and manage digital campaigns across email, social media, paid advertising, and nurture journeys that support all stages of the event lifecycle.
• Use market insights, competitive intelligence, and performance data to shape event marketing strategies, refine audience targeting, and optimize campaign performance. Regularly report on key performance indicators and make data-informed recommendations.
• Manage budgets to ensure efficient resource allocation and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 6 years of experience in marketing, preferably within a B2B, event, or membership based organization
• 6 years of experience marketing conferences, tradeshows, or technical events
• Proven experience in developing and executing successful integrated marketing strategies and campaigns
• Strong understanding of digital marketing channels, including social media, email marketing, content marketing, and paid media
• Proficiency in marketing analytics tools and the ability to interpret data to drive decision-making.
• Preferred experience working within Workfront, Salesforce, Marketo, or related platforms.
• Experience marketing to engineers, technical professionals, or business decision makers in mobility is a plus.

Benefits

• Professional development opportunities