Ad Ops Coordinator for RPA in Santa Monica coordinating advertising campaigns for Honda and CoStar brands with a focus on digital marketing.
Responsibilities
Owning the trafficking process from start to finish, ensuring to Q/A all assets to ensure they are to spec, and pulling reporting to ensure campaign effectiveness
Working with Digital Marketing Platforms such as CM360 and with 4th party vendors such as IAS, Comscore, Millward Brown, Nielsen, JD Power, etc.
Work with various DCO vendors: Innervate, Doubleclick Dynamic, Flashtalking, etc. to traffic out dynamic assets according to campaign KPIs
Coordinate with external partners, creative agencies, and internal teams to ensure the timely launch of campaigns
Maintain and steward the trafficking process and timelines, and develop an understanding of the time required per task.
Working with internal teams to strategize floodlight placement on the websites
QA site tags in staging and live environment to ensure they are firing on the sites by leveraging web debugging tools
Tagging maintenance and upkeep, tracking removal dates for all tags,
Troubleshoot any campaign issues
Requirements
Experience Trafficking in DCM or any other major ad server
Working knowledge or curiosity of HTML/Javascript
Strong communication skills
Proactive, organized, and dependable
Team Player who is a strong collaborator and who can manage up when needed
A genuine interest in learning about Ad Tech or Coding
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