Coordinator leading influencer marketing strategy at Rennova for brand awareness and collaboration. Focus on managing influencer relationships and integrated activation plans.
Responsibilities
Develop and roll out influencer strategies and integrated activations in collaboration with Social Media, Branding, Events, Product and Media teams;
Identify strategic opportunities to boost brand awareness, relevance and authority;
Map, select, negotiate and engage influencers, KOLs and brand ambassadors aligned with Rennova’s positioning;
Manage relationships with influencers, ensuring excellence in execution, deliverables and overall experience;
Oversee contracts, timelines, deliverables and payments for partnerships;
Coordinate influencer participation in events, activations and special campaigns;
Review and approve scripts, briefs, formats and content (video and photo), ensuring brand consistency;
Track metrics, KPIs and performance of influencer campaigns;
Generate insights and recommend continuous optimizations based on data and results;
Prepare executive reports and strategic presentations;
Build and maintain close relationships with medical KOLs and premium creators.
Requirements
Bachelor’s degree in Marketing, Communication, Advertising or related fields;
Basic to intermediate proficiency in Adobe Illustrator and Photoshop (InDesign is a plus);
Experience managing influencer squads, campaigns and strategic negotiations;
Strong execution skills with excellent relationships with influencers, creators and agencies;
Creative repertoire combined with strategic brand and content vision;
Proficiency in performance metrics and analysis of influencer campaign results;
Availability to work in a hybrid format based in Zona Sul, São Paulo.
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