Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
About the role
- Senior Marketing Specialist developing and implementing lead generation strategies for B2B SaaS company SmartEquip. Collaborating with Sales, Product, and Customer Success teams to drive revenue growth.
Responsibilities
- Develop and manage multi-channel digital campaigns including email, SEO/SEM, social media, and display advertising.
- Support execution of global marketing and revenue team plans.
- Research and synthesize market intelligence, industry trends, and competitive insights.
- Track and analyze developments impacting prospective and existing clients.
- Compile reports, track activities in CRM systems, and monitor ROI on marketing efforts.
- Assist with directory submissions, case studies, testimonials, messaging, and media lists.
- Support communication efforts including blog posts, sales collateral, newsletters, and social media content.
- Coordinate events, conferences, sponsorships, and follow-up reporting.
- Collaborate with Finance team; create POs, send and track invoices.
Requirements
- Bachelor’s degree or significant experience in a marketing role, including expertise in marketing email and automation platforms (like ActiveCampaign) and CRM systems (like Salesforce).
- Exposure to enterprise-level marketing, including familiarity with B2B sales cycles and account-based marketing, is preferred.
- Comfort with analyzing data to track performance, report results and use insights to inform and refine campaigns is crucial.
- Strategic and creative mindset to help develop innovative strategies and implement them across various channels.
- Strong communication and collaboration skills are needed to work effectively with sales and other teams.
- Passion to find new and better ways of doing things. Generate original and imaginative ideas or solutions for business growth.
Benefits
- Medical, dental, vision, and basic life insurances
- 401k plan with 100% match for the first 4%
- 15 days of PTO each year
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