E - mail Marketing & Marketing Automation Specialist at Easyfairs developing e - mail journeys and marketing automation strategy in Salesforce Marketing Cloud. Join a passionate team and impact events industry.
About the role
- E-Mail Marketing Specialist developing and optimizing newsletter strategies for customer engagement at QVC. Collaborating with teams to enhance digital marketing efforts and drive sales.
Responsibilities
- You develop and optimize our newsletter communication to increase customer numbers and revenue across digital channels.
- You curate and manage audience-relevant newsletter campaigns and use selections to enable personalization.
- You regularly analyze the performance of our newsletters and derive optimizations and new initiatives.
- You work closely with Digital Programming, Digital Trading, Content, Social, Retention Marketing, and Performance Marketing to ensure a holistic, customer-centered approach.
- You collaborate closely with our external service provider to drive innovation.
- You ensure that all activities are GDPR-compliant and implemented in accordance with current legal requirements and best practices.
Requirements
- You have vocational training in marketing/media or a degree in economics, statistics, media management, or a related field.
- You have at least 2 years of experience in sales, media, or ideally in online marketing/agency environments.
- You bring very good knowledge of CRM systems, email tools (e.g., Selligent), and analytics tools (e.g., Adobe).
- You are analytically strong, can present complex issues clearly, and derive concrete recommendations for action.
- You have experience working with various teams — including international teams — and demonstrate strong communication skills.
- You are innovation-oriented, decisive, and enjoy working with KPI-driven approaches.
- You have business-fluent English skills, both written and spoken.
Benefits
- Flexible working & work–life balance: flexible hours, home office, 30 days of vacation, workation (work abroad for up to 20 days), and paid volunteer days.
- Wellbeing & health: QVC bike leasing, subsidized Urban Sports Club membership, 24/7 private accident insurance, and a comprehensive health offering.
- Attractive perks: 20% employee discount on the QVC assortment, numerous corporate benefits and partner discounts, as well as canteen subsidy and free parking.
- International, appreciative working environment: a dynamic, international company culture with first-name basis and team spirit.
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