E - mail Marketing & Marketing Automation Specialist at Easyfairs developing e - mail journeys and marketing automation strategy in Salesforce Marketing Cloud. Join a passionate team and impact events industry.
About the role
- Marketing Automation Manager focusing on E-Mail Marketing for morefire GmbH, an online marketing agency in Köln. Responsibilities include strategy development, campaign analysis, and client consulting.
Responsibilities
- Advising our clients on email marketing, CRM, and marketing automation (focus on HubSpot)
- Developing and executing email strategies across the entire customer journey
- Designing and building automations and workflows
- Implementing and refining HubSpot and other marketing automation setups
- Analyzing and optimizing existing campaigns and systems
- Operational management and quality assurance of email campaigns
- Technical integration of tools and systems
- Using automation and AI tools to increase efficiency
Requirements
- At least 2 years of experience in email marketing and marketing automation in a B2B or B2C environment
- Solid knowledge of HubSpot or Klaviyo and experience with other common email tools (e.g., Brevo, CleverReach, Mailchimp)
- Confident understanding of CRM structures, segmentation, customer journeys, and lifecycle marketing
- Experience designing and optimizing email campaigns (e.g., lead nurturing, reactivation, onboarding sequences)
- Routine in template creation, personalization, A/B testing, deliverability optimization, and performance analysis
- Enjoyment of technical-logical thinking and optimizing processes and automations
- Consultative skills and enjoyment working with clients, especially in a B2B context
- Confident use of AI tools and exposure to automation tools (e.g., Zapier, n8n, Make)
- Very good German language skills and confident communication in English
Benefits
- A warm, helpful team with lots of expertise that welcomes and supports you
- Short decision-making processes, trust in your ideas, and room for personal responsibility
- Individual development. We support you according to your skills and goals: technically, methodically, and personally
- Mental well-being: we support you with various offers such as coaching on your personal and professional journey
- Strong team cohesion, whether at team events, sports activities, team breakfasts, or in our agency pub
- 32 days of vacation, Deutschlandticket (public transport pass), voucher packages, employee discounts, health offers, company pension plan, company bike (JobRad), and more
- Flexible working regarding both location and working hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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