Retention Communication Manager at NordVPN responsible for email marketing and customer engagement. Focused on improving loyalty metrics through targeted retention strategies.
About the role
- Email Marketing Strategist creating email and omnichannel strategies for Lithuanian E-commerce brands. Collaborating with project managers and content creators to drive performance and retention initiatives.
Responsibilities
- Work with dedicated long-term e-commerce clients to identify growth opportunities, improve performance outcomes, and support the delivery team (project managers and content creators) with strategic input on ongoing projects
- Develop email & omnichannel strategies (Email, SMS, Push) aligned with customer lifecycle models, including strategic content planning based on creative, performance-driven tactics
- Conduct audits for new incoming clients, including channel performance analysis, customer journey observations, revenue optimization recommendations, and prioritized action plans
- Work closely with the team to ensure operational efficiency across client projects while contributing insights that help refine existing processes and methodologies
- Leverage data and analytics to monitor performance, uncover trends, and recommend actionable experiments and improvements for customer retention
- Support Omnisend-related account growth initiatives, including consulting and customer- centric program recommendations
- Stay up to date with market trends in email, retention, and emerging growth/engagement channels, translating them into actionable insights for clients and team members
Requirements
- At least 2 years of experience in Email Marketing, working with multiple e-commerce brands
- Demonstrated ability to develop performance-oriented strategies and audits
- Strategic and analytic data-driven mindset to initiate improvements and optimize ongoing projects
- Experience with Omnisend, Klaviyo, or other Email Marketing platforms for e-commerce
- Ability to manage multiple projects in a fast-paced environment with ownership and accountability
- Extreme attention to detail and problem-solving
- Willingness to continuously learn and improve both personal and client performance
- Fluency in Lithuanian and English
Benefits
- Health insurance and a yearly training budget (local and international conferences, language courses), employee-led workshops
- Flexible working hours
- Unlimited WFH (work from home) policy
- Extra vacation days: 2 after working at NFQ for two years and 4 after four years on our team
- Bonus for referrals
- For those who dream of traveling: WFA (work from anywhere) possibilities in NFQ - approved countries
- Office perks and team activities
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