E - mail Marketing & Marketing Automation Specialist at Easyfairs developing e - mail journeys and marketing automation strategy in Salesforce Marketing Cloud. Join a passionate team and impact events industry.
About the role
- Senior Email Marketing Strategist developing email and omnichannel strategies for Lithuanian E-commerce brands. Collaborating with project managers and content creators to drive performance initiatives.
Responsibilities
- Act as a strategic owner for dedicated long-term e-commerce clients, defining retention direction, identifying growth opportunities, and guiding the delivery team with clear strategic leadership
- Own, design, and continuously evolve email & omnichannel strategies (Email, SMS, Push) aligned with customer lifecycle models and broader long-term business goals, including strategic content planning based on creative, performance-driven tactics
- Create comprehensive audits for new incoming clients, including channel maturity assessments, customer journey mapping, revenue optimization insights, and prioritized action plan
- Collaborate with the delivery team to improve operational efficiency, enhance internal processes, frameworks, and strategic methodologies used across client projects
- Identify upsell and account expansion opportunities aligned with client needs
- Leverage data and analytics to monitor performance, uncover trends, and recommend actionable experiments and improvements for customer retention
- Mentor other strategists and contribute to raising the overall strategic standard of the team
- Contribute to Omnisend-related account growth initiatives, including consulting and customer-centric program recommendations
Requirements
- At least 4 years of experience in Email Marketing, working with multiple e-commerce and other industry brands, preferably in an agency or service delivery environment
- Demonstrated success owning, developing, and scaling long-term client retention strategies, including email creative direction, messaging frameworks, and offer architecture
- Advanced experience with Omnisend, Klaviyo, or other Email Marketing platforms for e-commerce
- Strong strategic and analytical mindset with the ability to translate data into long-term growth decisions
- Strong understanding of retention economics (LTV, churn, lifecycle performance, profitability logic)
- Experience contributing to process, framework, or methodology improvements across client projects
- Strong ownership mindset with the ability to operate autonomously, collaborate effectively across teams, and maintain high attention to detail and problem-solving standards in a fast-moving environment with multiple ongoing projects
- Willingness to continuously learn and improve personal, client, and team member skills
- Fluency in Lithuanian and English
Benefits
- Health insurance and a yearly training budget (local and international conferences, language courses), employee-led workshops
- Flexible working hours
- Unlimited WFH (work from home) policy
- Extra vacation days: 2 after working at NFQ for two years and 4 after four years on our team
- Bonus for referrals
- For those who dream of traveling: WFA (work from anywhere) possibilities in NFQ - approved countries
- Office perks and team activities
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