Senior Paid Social Strategist overseeing advanced paid social strategies for a global agency. Collaborating with teams to drive impactful campaigns across various platforms.
About the role
- Manager of Demand Generation driving pipeline growth through integrated campaigns at Progyny. Collaborating cross-functionally to optimize marketing efforts and deliver measurable results for healthcare solutions.
Responsibilities
- Work with our digital marketing team to develop and implement multi-channel demand generation campaigns across email, paid media, SEO/SEM, and other platforms to drive qualified leads and revenue growth
- Design and execute personalized ABM programs targeting key accounts, leveraging insights to tailor messaging and outreach strategies
- Work closely with digital marketing team to manage and optimize Salesforce CRM and marketing automation platform HubSpot to ensure effective lead scoring, nurturing, and seamless handoff to sales teams
- Monitor, analyze, and report on campaign performance metrics, utilizing data to inform decisions and improve ROI
- Work with VP, Digital Marketing to effectively communicate those metrics to the sales team and broader leadership
- Work closely with sales, client success, product marketing, and other stakeholders to align marketing strategies with business objectives and ensure cohesive messaging across all channels
- Collaborate with content teams to create compelling materials that support demand generation efforts, including whitepapers, case studies, and webinars
- Stay abreast of industry trends and emerging technologies to innovate and enhance demand generation strategies
Requirements
- 7+ years of experience
- Healthcare benefits experience is preferred but not required
- Experience with all aspects of campaign creation – from strategy ideation to execution to reporting
- Deep knowledge of digital marketing platforms, including paid media platforms, social media channels, email marketing platforms and social listening platforms
- Deep expertise in HubSpot marketing platform and CMS
- Salesforce experience is a plus
- Proven track-record of digital optimizations across the lifecycle of a campaign
- Results-oriented, with the ability to read data and allow it to drive decision-making
- Effective communications skills, both written and oral
- Must be able to develop strong cross functional relationships and be able to effectively communicate to both internal and external partners in a fast-paced environment
- Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum
- Ability to effectively collaborate across an internal team and multiple stakeholder teams
Benefits
- Paid family and parental leave
- Preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support)
- Family and pet care fund
- Menopause and midlife care
- Health, dental, vision and life insurance options for employees and family
- Free in-person, virtual and text-based mental health and wellness support
- Paid time off, including vacation, sick leave, personal days and summer flex time
- Company equity
- Bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Learning and development programs to help you grow professionally and a mentorship program
- Company social events to include annual volunteer day and donation matching
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
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