Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
About the role
- B2B Marketing Leader managing demand generation strategies for fintech solutions. Collaborating with sales and account management to drive growth through effective marketing campaigns.
Responsibilities
- Own demand generation strategy across digital, paid, email, content, and events
- Optimize lead acquisition, conversion, and pipeline velocity
- Manage and improve MQL performance
- Work closely with the head of marketing to refine our GTM, messaging, and value proposition and frameworks aligned to ICP and buyer personas
- Refine existing nurture journeys, client journey mapping, and create appropriate segmentation strategies
- Develop and oversee B2B marketing campaigns that drive measurable results including defining success metrics and setting a clear reporting cadence
- Lead end-to-end campaign development (strategy → execution → measurement)
- Ensure integrated execution across channels (digital, content, paid, partner)
- Oversee campaign reporting and performance optimization
- Oversee website strategy and optimization, ensuring alignment with campaign messaging, ICP targeting, SEO best practices, and conversion rate optimization
- Establish clear performance dashboards tied to revenue outcomes
- Continuously test and optimize campaigns for efficiency and effectiveness
- Use AI‑enabled tools when helpful to streamline content development, summarize insights, and improve workflow efficiency — so we can move quickly without sacrificing quality
Requirements
- 8-10 + years of B2B/client marketing experience (bonus if within fintech, financial services, benefits, or employer‑focused products)
- Proven experience leading demand generation and pipeline growth
- Strong understanding of integrated marketing strategy
- Data-driven mindset with strong analytical skills
- Proficient in Salesforce and Marketo
- Strong written and verbal communication skills, and the ability to translate strategy into clear plans and messaging
- Organized, detail‑oriented, and able to manage multiple workstreams at once
- Bachelor’s degree in business or a closely related field, or equivalent relevant experience
Benefits
- Hybrid work model (Onsite/Offsite)
- Comprehensive benefits: medical, dental, vision, company paid Basic Life/AD&D
- 401k Retirement Plan
- Paid Time Off
- Career Development
- Employee Purchase Program
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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