Hybrid Senior Growth Marketing Manager

at Pontosense

• Job title: Senior Growth Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Senior Growth Marketing Manager leading marketing strategy for D2C subscription business at Pontosense. Driving growth through integrated marketing plans and collaboration with cross-functional teams.

Responsibilities

• Develop and execute an integrated marketing plan across paid, owned, and earned channels (email, social, content, website, partnerships) to drive customer acquisition, subscription revenue, and brand awareness.
• Own campaign strategy end-to-end: market research, positioning, audience segmentation, creative briefs, channel mix, execution, and post-campaign optimization.
• Build and manage performance marketing programs (paid social, search, retargeting) with clear targets for CAC, ROAS, and subscription conversion.
• Lead content and storytelling efforts, including landing pages, email sequences, case studies, and thought leadership that support the full funnel from awareness to retention.
• Partner with Sales, Product, and Operations to align messaging, offers, and campaigns, ensuring tight feedback loops on lead quality and customer insights.
• Implement and optimize marketing automation, CRM workflows, and reporting dashboards to track conversion rates, subscription metrics, and campaign ROI.
• Own brand consistency across all touchpoints and evolve our value proposition, messaging, and visual identity as we scale.
• Test and scale new channels and programs (referral, influencer, partnerships, community) to unlock incremental growth.
• Manage vendors, freelancers, and agencies while maintaining high quality and speed.
• Build repeatable marketing playbooks that can scale as the team grows.

Requirements

• 5–8+ years of progressive experience in growth marketing, demand generation, or integrated campaigns in D2C or subscription businesses.
• Demonstrated track record of executing multi-channel campaigns that drive measurable acquisition, revenue, or engagement results.
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Klaviyo, Salesforce) and comfort working with data and analytics.
• Strong skills in positioning, customer segmentation, and messaging.
• Experience collaborating closely with Sales or Revenue teams in KPI-driven environments.
• Excellent written and verbal communication skills, with examples of campaigns or systems you’ve led.
• Comfort working in fast-paced, high-growth environments where processes are built from the ground up.

Benefits

• Competitive compensation and performance-based growth opportunities
• Comprehensive health and wellness benefits
• Flexible, hybrid work environment that values autonomy