Performance Ads Manager managing and optimizing paid social and search campaigns for ProvenExpert. Collaborating with teams to drive international growth and market expansion.
About the role
- Paid Media Strategist managing PPC and social media advertising strategies for clients at POD Marketing. Collaborating with product teams and optimizing campaigns using analytics and tracking tools.
Responsibilities
- drive digital advertising strategies across PPC, Google Display, YouTube, and social media, delivering outstanding results for our clients
- manage budgets and timelines to ensure campaigns run smoothly
- leverage analytics and conversion tracking to optimize performance
- collaborate with other product teams to create holistic, customized marketing solutions
- contribute to refining processes and product development, supporting our innovative approach and keeping us ahead of industry trends
- strategically plan, create, and oversee all facets of digital advertising campaigns, including PPC, Google Display, YouTube, and social media
- manage a diverse portfolio of clients, delivering a tailored experience to meet their unique needs and ensure satisfaction and strong, long-term relationships
- monitor and manage campaign finances diligently, ensuring adherence to budgets, forecasting monthly expenditures, and reconciling any financial discrepancies
- uphold strict adherence to campaign deadlines, ensuring precise and accurate execution of all tasks
- conduct detailed tracking, analysis, and reporting of website analytics using GA4 and other tools, as well as performance metrics for all paid advertising initiatives
- implement conversion tracking by setting up and placing the appropriate codes on clients’ websites
- work closely with cross-functional teams—including Marketing Science, Sales, Web Development, Social Media, Content, and SEO—to manage client accounts and implement tailored marketing strategies
- support process innovation to ensure campaigns run efficiently and effectively
- continuously stay informed on industry trends and best practices to maintain innovative and competitive marketing strategies.
Requirements
- Legally able to work in Canada and located in Calgary, AB
- Bachelor’s degree in Business Administration, Marketing, or a related field
- 1+ years of experience in SEM (Search Engine Marketing), managing PPC campaigns on Google, demonstrating a strong grasp of paid search strategies
- 2+ years in customer service, hospitality, or client relationship management
- Experience with analytics and tracking tools such as GA4 and Google Tag Manager is an asset
- Strong knowledge of Meta advertising
- Analytical and data-driven mindset, with a good understanding of A/B testing and experience optimizing marketing strategies
- Ability to manage multiple projects concurrently, demonstrating strong project management and prioritization skills
- Strong organizational skills to maintain systematic campaign management
- Keen attention to detail, ensuring precision and accuracy in all aspects of work.
Benefits
- three weeks of paid vacation
- twelve flex days
- a Passion Day to spend however you choose
- a company-wide MeMonday to prioritize mental health
- thirty-day remote work policy for when you need a change of scenery
- twenty-six hours of paid volunteer time each year
- comprehensive benefits package that includes health, dental, vision, and spending accounts
- access to mentorship, leadership programs like LEAD, and ongoing learning opportunities
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Campaign Manager at Hearst Magazines optimizing and managing digital campaigns for iconic media brands. Collaborates with various teams to enhance campaign performance and reporting.
Digital Acquisition Manager driving paid media strategies for KEDGE Business School. Leading performance management of paid acquisition channels as part of hybrid role in Bordeaux.
Paid Media Manager specializing in digital campaign performance for automotive accounts at Wild Fi. Planning, executing, and optimizing campaigns across various digital media channels in Buenos Aires.
Creators Campaign Manager executing influencer marketing campaigns for major brands in the youth digital space. Seeking experience in influencer activations and strong communication skills.
Demand Generation Specialist driving customer acquisition and engagement through multi - channel marketing strategies. Collaborating with cross - functional teams to enhance email marketing and account - based campaigns.
Sr. Specialist leading Crocs’ paid brand social strategy and driving customer growth through social media. Collaborating cross - functionally to ensure alignment with broader marketing initiatives.
Coordinator supporting Crocs' global brand paid social campaigns across multiple platforms. Focusing on creative trafficking, campaign coordination, and operational support for paid social initiatives.
PPC Manager optimizing Google Ads and other platforms for a leading home renovation company. Focus on performance improvements and management of multiple campaigns across markets.
B2C Local PPC Strategist developing Google and Microsoft Ads campaigns for Disruptive Advertising. Partnering with clients to drive meaningful business results through tailored digital marketing strategies.