Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
About the role
- Marketing Lead for PNC's Corporate & Institutional Banking, developing integrated marketing strategies and campaigns. Collaborating with market research, sales leadership, and digital media teams to drive customer engagement.
Responsibilities
- Develop value proposition for segment and sub-segments, incorporating key messages for relevant products
- Work with market research to identify audience insights and mindset
- Understand personas and decision makers and develop journey maps
- Work with sales leadership to identify marketing opportunities at each stage of the sales funnel
- Develop acquisition and retention campaigns
- Develop content strategy and produce thought leadership for target segments and sub-segments
- Develop prospect experience on PNC.com and maintain content updates for line of business
- Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media
- Lead agency management and coordination
- Establishes the budget and has the capability to apply policies and practices for planning and administering a budget
- Manages activities including coordination with legal, compliance, finance, risk and other key partners
Requirements
- Experience in Institutional marketing or understanding of banking for corporate and commercial segments is highly desired.
- 5+ years of industry-relevant experience.
- university / college degree,
- Specific certifications are often required.
- In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
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