Marketing Assistant at Footasylum supporting Retail, Brand, and PR functions. Engaging in campaigns, reports, and marketing strategies in a fast - paced environment.
PN
Hybrid Senior Portfolio Analytics & Strategy Specialist – Marketing, Customer Analytics
Posted 2 months ago
About the role
- Senior Portfolio Analytics & Strategy Specialist at PNC transforming engagement data into actionable insights. Collaborating with marketing teams to drive strategy and business outcomes.
Responsibilities
- Audience Selection & Segmentation: Build waterfalls and segmentations for campaign lists; implement targeting rules for precision in ABM campaigns.
- Test Design & Measurement Planning: Develop campaign test designs with clearly defined KPIs; establish frameworks to measure marketing’s impact on the sales funnel.
- Analytics & Insights: Execute campaign measurement and generate actionable insights; track engagement and conversion trends across long lead times; use analytics to inform marketing strategy and optimize performance.
- Dashboards & Reporting: Create modern dashboards (Tableau, Power BI) for campaign performance; deliver reporting that connects marketing activity to funnel progression.
- Strategic Enablement: Partner with internal teams and external data providers to build ABM capabilities; help define processes and best practices for marketing measurement.
Requirements
- Experience with account-based marketing analytics required
- Proven ability to connect marketing activity to sales funnel progression
- Strong technical proficiency in: Python, Hadoop, and Tableau
- You are a strategic thinker with the ability to translate complex business questions into analytical frameworks and actionable recommendations
- You have experience working with and communicating effectively with stakeholders
- You have strong storytelling skills with the ability to write and present complex data findings to both technical and non-technical audiences, including senior and executive leadership
- You are an independent thinker and learner with the ability to thrive in an evolving environment.
- Industry relevant experience is typically 8+ years.
- Higher level education such as a Masters degree, PhD, or certifications is desirable.
Benefits
- medical/prescription drug coverage (with a Health Savings Account feature)
- dental and vision options
- employee and spouse/child life insurance
- short and long-term disability protection
- 401(k) with PNC match
- pension and stock purchase plans
- dependent care reimbursement account
- back-up child/elder care
- adoption, surrogacy, and doula reimbursement
- educational assistance, including select programs fully paid
- a robust wellness program with financial incentives
- maternity and/or parental leave
- up to 11 paid holidays each year
- 9 occasional absence days each year, unless otherwise required by law
- between 15 to 25 vacation days each year, depending on career level; and years of service
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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