Hybrid CRM Analyst – Mid-level

at Pmweb

• Job title: CRM Analyst – Mid-level
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Porto Alegre, Brazil

About the role

• Analista de CRM creating memorable experiences by connecting clients and driving value at Pmweb. Collaborate daily to enhance customer satisfaction and maximize service value.

Responsibilities

• Opportunity Identification: Detect new needs and expand the clients' service portfolio.
• Proactive Communication: Maintain daily contact with clients, participating in meetings and communicating via email and WhatsApp.
• Strategic Relationship Management: Build close relationships with clients, understand their needs, and deliver exceptional service.
• Platform Adoption: Increase adoption of Pmweb platforms and products, driving customer engagement and satisfaction.
• Workshop Facilitation: Design and deliver workshops to train clients on the effective use of available tools.
• Project Management: Participate in special projects assigned by management and collaborate with operational teams.
• Metrics Tracking: Monitor clients' metrics daily to ensure strategies are optimized.
• Impactful Reporting: Produce and present weekly and monthly reports with insights on performance and service usage.
• CRM Strategy Development and Execution: Focus on optimizing segmentation and campaign personalization using methodologies such as RFV and LTV.
• Control Group Implementation: Measure the effectiveness of marketing campaigns to ensure efficient resource allocation.
• LTV Analysis: Identify high-value customers and propose actions to maximize return on relationship.
• Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
• CRM KPI Monitoring: Analyze retention, churn, and engagement rates, recommending continuous improvements.
• Cross-functional Collaboration: Work with marketing, data, and BI teams to align CRM strategies with business objectives.
• Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Prior experience managing client portfolios and providing strategic account servicing.
• Strong knowledge of digital marketing, CRM campaigns, and performance marketing.
• Familiarity with CRM market practices, CRO, and loyalty programs.
• Proficiency in data analysis and interpreting metrics to identify new business opportunities.

Benefits

• Health and Well-being: Medical and Dental plans, Life Insurance, Childcare Assistance, birthday Day Off, and Wellhub. Transportation allowance and Meal and/or Food vouchers are also provided.
• Career Development: Language study incentives, Education incentives, and Certification incentives.
• Flexibility: Seven different work schedule options to choose from and a hybrid work model with Home Office allowance.
• Recognition and Rewards: Structured performance reviews and continuous feedback. This is a core part of our Profit Sharing (PLR) program.