Hybrid Senior Director, Go-To-Market & Campaigns

Posted last month

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About the role

  • Senior Director responsible for shaping and executing Pfizer’s strategic brand initiatives. Leading cross-functional teams and campaign management to drive business growth across global markets.

Responsibilities

  • Lead the development of GTM strategies for Pfizer Brand and Oncology platforms
  • Drive the creation and rollout of integrated brand campaigns across media channels
  • Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office
  • Build and mentor a high-performing team of brand strategists, campaign managers, and creative leads
  • Manage relationships with top-tier creative, media, and production agencies

Requirements

  • Bachelor’s degree with 12+ years or MBA/MS with 10+ years of experience in brand, consumer, or product marketing
  • Proven ability to extract insights from audience needs and translate them into impactful strategies and results
  • Demonstrated success in launching breakthrough advertising and brand activations at a multinational company
  • Expertise in executing brand campaigns across digital ecosystems, media partnerships, and earned strategies

Benefits

  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits including medical, prescription drug, dental and vision coverage

Job title

Senior Director, Go-To-Market & Campaigns

Job type

Experience level

Senior

Salary

$214,900 - $341,100 per year

Degree requirement

Bachelor's Degree

Location requirements

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