Senior Director responsible for shaping and executing Pfizer’s strategic brand initiatives. Leading cross-functional teams and campaign management to drive business growth across global markets.
Responsibilities
Lead the development of GTM strategies for Pfizer Brand and Oncology platforms
Drive the creation and rollout of integrated brand campaigns across media channels
Partner directly with U.S. Business Presidents, Therapeutic Area leads, and the Chief Marketing Office
Build and mentor a high-performing team of brand strategists, campaign managers, and creative leads
Manage relationships with top-tier creative, media, and production agencies
Requirements
Bachelor’s degree with 12+ years or MBA/MS with 10+ years of experience in brand, consumer, or product marketing
Proven ability to extract insights from audience needs and translate them into impactful strategies and results
Demonstrated success in launching breakthrough advertising and brand activations at a multinational company
Expertise in executing brand campaigns across digital ecosystems, media partnerships, and earned strategies
Benefits
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental and vision coverage
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