Associate Director of Product Marketing at Bumble driving strategic go - to - market planning and execution for key product categories globally.
About the role
- Director of Product Marketing overseeing product-led growth strategies and managing a high-performing team at Semrush. Focus on user acquisition, market insights, and collaboration across teams.
Responsibilities
- Lead a team of Product Marketing Managers to ensure we champion our customer needs according to our ICPs
- Craft compelling narratives rooted in Unique Selling Propositions (USPs)
- Partner across teams to deliver world-class marketing campaigns that drive new user acquisition and expansion MRR
- Align our GTM strategy for core product launches and marketing campaigns
- Drive cross-functional efforts to ensure product experiences and messaging support commercial, adoption, engagement, and retention goals
- Collaborate with data science, finance, and analytics to define KPIs and continuously optimize performance
- Design and implement pricing and product packaging strategy for DaaS offerings
- Develop a robust customer storytelling strategy rooted in customer research and market trends
- Lead qualitative and quantitative research initiatives to uncover customer pain points and decision-making processes
- Transform customer and market insights into value propositions, messaging, and campaigns
Requirements
- Bachelor's degree in Business, Marketing, User Experience Design, or a related field
- MBA or advanced degree preferred
- Proven experience (typically 8+ years) in a leadership role focused on product marketing and business strategy
- Proven success in setting strategy for Product and Marketing-led growth (PMLG) at scale
- Extensive experience in creating and adapting product pricing and packaging strategies
- Deep understanding of SaaS business models, including B2B and B2C approaches
- Experience managing diverse customer segments, including marketplace audiences
- Background in new product development and lifecycle marketing
- Excellent communication and interpersonal skills
- Strong communication and storytelling skills, with experience presenting to executives
- Strong leadership and team management capabilities
- Proficiency in leveraging data and analytics to make informed decisions
- Implement automation and AI technologies into day-to-day operations of the team
- Very familiar – and a passion for – the latest marketing technological trends in digital marketing
Benefits
- Unlimited PTO
- Health insurance
- Travel insurance
- Employee Assistance Program
- Employee Resource Groups
- Paid parental leave
- Relief Fund
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