E - mail Marketing & Marketing Automation Specialist at Easyfairs developing e - mail journeys and marketing automation strategy in Salesforce Marketing Cloud. Join a passionate team and impact events industry.
About the role
- Email Marketing Manager at PetScreening, overseeing email strategy and execution to drive revenue growth. Requires HubSpot expertise and experience in managing email marketing programs.
Responsibilities
- Own the end to end email marketing strategy across the customer lifecycle
- Build and execute a structured testing roadmap focused on conversion rate, engagement, and revenue lift
- Develop quarterly and annual channel plans tied directly to pipeline and revenue targets
- Establish clear performance benchmarks and continuously raise the bar
- Strong writing and copy editing skills with the ability to craft audience specific messaging that aligns with brand voice and positioning
- Ensure all email creative and design elements consistently reflect established brand standards and tone
- Partner with Sales and Growth teams to develop and optimize nurture sequences, lifecycle workflows, and sales email scripts to support pipeline acceleration and conversion
- Serve as the in house HubSpot expert, including workflows, automation, lead scoring, segmentation, reporting, and integrations
- Build and manage segmentation models across lifecycle stage, persona, behavior, and engagement
- Implement dynamic personalization and behavior based automation
- Partner with RevOps and data teams to ensure accurate tracking and attribution
- Plan, build, deploy, and optimize high performing campaigns including nurture streams, product launches, event promotion, customer retention, and expansion
- Design and execute structured A/B testing across subject lines, messaging, creative, offers, timing, and audience segmentation
- Analyze performance data and implement rapid iteration cycles
- Own deliverability, list health, and compliance best practices
- Build executive ready reporting dashboards that clearly connect email activity to revenue impact
- Translate data into actionable insights and strategic recommendations
- Continuously identify opportunities to improve engagement, conversion rates, and lifecycle velocity
- Monitor channel health metrics including open rate trends, click through rate, conversion rate, unsubscribe rate, and revenue per send
- Partner with Growth, Sales, Customer Experience, Education, and Creative teams to ensure alignment across campaigns
- Coordinate landing page messaging and on site conversion paths with CMS stakeholders
- Support philanthropic and brand initiatives such as Down 4 Pets
Requirements
- Bachelor’s degree in Marketing or related field
- 5+ years of hands on experience managing and scaling email marketing programs
- Advanced expertise in HubSpot including automation workflows, segmentation logic, reporting, and optimization
- Demonstrated success using segmentation and personalization to drive measurable performance lift
- Proven experience running structured A/B testing programs and optimizing based on statistical results
- Strong reporting and analytical capabilities with experience building dashboards and performance models
- Experience working with modern data pipelines and customer data platforms preferred
- Familiarity with Snowflake, Segment, or data activation tools such as Hightouch is a plus
- Proficiency in of HTML and CSS for email template customization preferred
- Strong project management and prioritization skills
- Clear communicator who can present insights and recommendations to leadership
- Detail oriented with strong critical thinking and problem solving skills
Benefits
- Medical/Dental/Vision/HSA benefits offered after 30 days of employment.
- Company sponsored Life Insurance and Short Term Disability.
- Optional Life Insurance and Long Term Disability Plans.
- 401(k) with 3% match regardless of employee contribution.
- Quarterly open enrollment.
- Paid time off accrual beginning first day of employment
- Paid holidays
- Optional remote work days
- Paid Family/Military/Bereavement leave
- Pet friendly office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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