Sales Director responsible for growth in Financial Services accounts at Persado. Leading complex sales cycles and building partnerships with national banks and fintechs.
Responsibilities
Own growth across a defined set of Strategic Financial Services accounts, including national banks, top regionals, fintechs, and card / co-brand issuers, building pipeline through a mix of self-sourced efforts, integrated campaigns, and business development support
Close initial “starter” engagements and deliberately expand them into enterprise-level, multi-year partnerships across channels, teams, and business units
Lead complex, consultative enterprise sales cycles involving multiple stakeholders across Marketing, CRM, Compliance, Legal, Procurement, and IT**Articulate Persado’s value as a strategic AI platform for regulated marketing, earning trusted-advisor status with senior and executive stakeholders
Partner closely with Solutions Consulting, Product, and Client teams to develop business cases, pilots, and expansion strategies
Maintain strong pipeline discipline, including accurate forecasting, deal inspection, and strategic account planning
Requirements
10+ years selling SaaS into Financial Services / Banks at top / senior levels to the Marketing groups and core growth Business Units (consumer lending, mortgages, cards, deposits)
Solid experience with selling MarTech/AdTech/RegTech ecosystems, targeting digital marketing strategy for Financial Services via acquisition / engagement programs
Ability to manage complex net-new logo deal cycles with C-level engagement and multi-stakeholder coordination
Strong storytelling ability for both technical and business audiences, especially C-suite stakeholders
Good experience leveraging GenAI daily for productivity in research, preparation and client facing communications
Comfortable working in a high-growth, dynamic environment and adapting to evolving customer needs
Benefits
Persado’s hybrid working model empowers both remote and in-office work equitably
Competitive and equitable compensation
Generous benefits packages globally
401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
Employee Enrichment Fund to pursue a passion or upgrade your home office
Structured onboarding program to ensure a confident start and long-term success for new hires
Strong emphasis on career development and mobility, continuous feedback loops and performance management
Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)
#PersadoCares: 2 paid Volunteer days per year and charitable donation matching
Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more
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