JDE CSMS Consultant at Birlasoft implementing business process solutions and customer advisory. Requires 5 - 10 years JDE experience and BE/BTech degree.
About the role
- Lifecycle Marketing Analyst creating and executing lifecycle campaigns in CRM for PayJoy. Help achieve financial stability for under-served customers in emerging markets through marketing strategies.
Responsibilities
- Design and implement lifecycle journeys and campaigns for acquisition, retention, and engagement.
- Deploy CRM campaigns integrating promotions and content variations.
- Launch experiments and A/B tests on messaging, timing, channels, and segments, analyzing results and performance.
- Perform QA to ensure campaigns are error-free.
- Support the implementation of automation tools, investigate issues, and propose improvements.
- Research and share best practices to enhance campaign performance.
Requirements
- Bachelor’s degree or currently studying in a field related to data analysis.
- 2+ years of experience running effective marketing campaigns, ideally in a startup or high-growth environment.
- Experience diagnosing underperforming campaigns and quickly implementing corrective actions.
- Experience running experiments or A/B tests and deploying campaigns across multiple channels, including WhatsApp, in-app, push, and email.
- Knowledge of CRM platforms (e.g., Braze, Hootsuite, Customer.io, or similar), SQL, and G Suite.
Benefits
- 100% Company-funded Health and dental and vision discount plan for employees and immediate family members.
- Life insurance.
- Phone finance, Headphone, home office equipment and wellness perks.
- 30 days of Christmas bonus
- 20 days paid Vacation
- 50% Vacation premium
- 13% Saving funds
- $2,000 MXN monthly grocery coupons
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- Catered lunches
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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