Digital Channels Analyst optimizing user journeys for financial product sales. Collaborating with marketing and product teams to improve user experience and conversion rates.
About the role
- Digital Analyst at Bradesco responsible for digital product innovation and customer experience analysis. Involves data interpretation, performance monitoring, and strategic product development.
Responsibilities
- The successful candidate will be responsible for offering products in digital environments, with a mindset focused on building, enhancing, and innovating digital products.
- Focus on customer experience, conducting digital journey analyses and studies of consumer behavior within digital platforms to drive business outcomes and customer satisfaction.
- Additionally, support data organization and interpretation, the preparation of executive presentations, and the generation of business insights, always with a strategic perspective and focus on the customer’s needs and the appropriate product.
- The role is part of an innovative team in the financial sector, committed to creating solutions that impact millions of customers.
- The successful candidate will participate in strategic projects with exposure to areas such as technology, marketing, and financial products, with continuous learning alongside experienced leaders and the opportunity to propose ideas that deliver real results.
- Monitor KPIs to evaluate product success.
- Data Analysis: Interpret data to support informed decision-making.
Requirements
- Microsoft Office: Excel and PowerPoint (Advanced).
- Familiarity with collaboration tools (Teams, SharePoint).
- Experience with Agile methodologies.
- Knowledge of financial products (preferably: current accounts for minors, investments, pension plans, capitalization products, and consórcio [group purchasing consortia]).
- Experience in customer journey mapping and a user-centered mindset.
- Experience in business areas, working closely with technology and digital products.
- Basic knowledge of digital marketing and UX (Desirable).
- Degree: Enrolled or completed (Business Administration, Economics, Engineering, etc.).
- English: Intermediate (a plus).
Benefits
- Profit Sharing (PLR)
- Meal voucher
- Food voucher
- 13th Food Allowance
- Transportation voucher
- Health and Dental Insurance
- Life Insurance
- Supplementary Pension Plan
- Extended maternity leave
- Extended paternity leave
- Unibrad
- VivaBem
- TotalPass
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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