Digital Channels Analyst optimizing user journeys for financial product sales. Collaborating with marketing and product teams to improve user experience and conversion rates.
Responsibilities
You will be responsible for optimizing the digital journeys of financial products, with a focus on driving sales conversion and continuously improving the user experience.
We are looking for a data-driven professional who uses data to identify opportunities and gaps, is not satisfied with the status quo, and can identify and develop actions to improve performance KPIs; proactive and able to adapt quickly in a dynamic environment.
Performance Analysis and Journey Optimization: identify bugs, friction points, drop-off points and opportunities for improvement.
Monitor and analyze daily sales performance metrics across digital channels.
Analyze the sales funnel, proposing and executing actions to optimize performance and increase conversion.
Evaluate initiatives to prioritize them with Product teams and supporting areas.
Detail and track ongoing workstreams, including projects, actions and studies to scale sales in digital channels.
Conduct discovery and benchmark competitors' offers and journeys to identify best practices and opportunities.
Present results and opportunities to stakeholders.
Manage the initiatives under your responsibility, ensuring alignment and transparency.
Collaborate with the Marketing team on planning and executing communication campaigns for digital channels.
Monitor daily channel contract sign-ups to identify trends and needs for continuous improvement.
Perform operational controls to calculate incentive payments and plan capacity for the sales team.
Requirements
Proven experience with digital products, focused on performance and conversion.
Previous experience with financial products.
Strong analytical skills and a data-driven mindset, with the ability to turn analysis into insights and actions.
Knowledge of data analysis tools and dashboarding platforms.
Advanced Excel skills for manipulating and analyzing large datasets.
Understanding of sales funnels and digital marketing metrics.
Familiarity with marketing automation and CRM tools (desirable).
Certifications in digital product development, Digital Marketing and AI for business.
Degree in Business Administration, Economics, Engineering or related fields.
Postgraduate degree or specialization in an AI-for-business field (a plus).
Benefits
Employment under CLT regime;
Alelo Meal Card (Alelo Refeição);
Alelo Food Card (Alelo Alimentação);
Amil health and dental plan;
Access to Sanus, your personalized health concierge;
Cyber Defence Analyst at One New Zealand monitoring security threats and responding to incidents in a 24/7 Cyber Defence Centre environment. Join a highly engaged team to ensure security and integrity of technology.
Senior CPFR Analyst responsible for partnering with Sales and customer teams using data analysis. Leading planning and distribution improvements for Kenvue's iconic brands.
Senior Analyst handling complex rebate calculations for US pharmaceutical clients in LATAM. Collaborating with onshore teams and managing production - focused workloads with accuracy and attention to detail.
Compensation Analyst supporting operational and analytical management of compensation in Colombia. Collaborating with HR and business leaders on strategic reporting and compensation structures.
Penetration Tester conducting internal security assessments for SaaS platform. Collaborating with engineering teams to identify and document vulnerabilities while driving remediation efforts.
Senior Treasury Liquidity Analyst at TD managing liquidity reporting processes and supporting regulatory requests. Leading projects to enhance liquidity methodologies and risk management strategies.
Analista de Controladoria IV na Votorantim focado em Impostos Diretos. Realiza apurações, obrigações acessórias e processos de automatização na área fiscal.
Cybersecurity Analyst at CAA - Québec enhancing security resilience and handling vendor coordination. Continuous improvement of security programs and incident response planning with hybrid work schedule.
Digital Transformation Analyst developing digital tools for real energy assets. Collaborating with engineers to enhance decision - making and operational efficiency in energy infrastructure.
IT Service Desk Analyst providing first line support for IT issues at one of UK's largest electrical wholesalers. Collaborating with teams to ensure efficient incident resolution.