About the role

  • Digital Analyst for Holz-Richter's online shop, analyzing digital performance and optimizing strategies across channels. Collaborating with teams to enhance e-commerce success with data-driven insights.

Responsibilities

  • Responsible for analyzing, evaluating and interpreting the performance of our casando online shop across all digital channels
  • Developing dashboards and reports to measure and optimize traffic, conversion rates, customer journeys and campaign performance
  • Close collaboration with teams from Online Marketing, UX, IT and Product Management to derive data-driven recommendations for action
  • Quality assurance and further development of our tracking setup (e.g. Google Tag Manager, GA4, Consent Management)
  • Identifying trends, opportunities and weaknesses and deriving concrete optimization measures for the shop, campaigns and customer experience

Requirements

  • Professional experience in Digital Analytics, web analytics or performance marketing
  • Solid knowledge of Google Analytics 4, Google Tag Manager and ideally Looker Studio
  • Strong analytical understanding and the ability to present complex data clearly and understandably
  • Experience with conversion tracking or attribution models is a plus
  • Structured, independent work style and enthusiasm for data-driven decision making
  • Very good German language skills, both written and spoken, and strong team spirit

Benefits

  • A dynamic team with motivated colleagues
  • Flexible working hours and a flexitime account
  • Christmas bonus and vacation pay
  • Hybrid working model (3 days in office / 2 days remote per week)
  • Employer contributions to employee savings scheme (Vermögenswirksame Leistungen)
  • Company bike (JobRad)
  • Modern working environment
  • A family-like working atmosphere with flat hierarchies
  • Exciting projects and the opportunity to contribute your own ideas
  • Company pension scheme and occupational disability insurance
  • Training and development opportunities in e-commerce

Job title

Digital Analyst

Job type

Experience level

Junior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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