Trade Marketing Manager for mera focusing on national and international trade activities. Collaborating with various teams to enhance brand presence and sales performance in the FMCG industry.
Responsibilities
Take on a key role at the interface between brand and sales
Responsible for planning, developing and implementing all national and international trade and POS activities
Develop and implement national trade marketing strategies to increase sell-through and brand visibility
Design and execute POS campaigns, promotions and shopper activations (national & international)
Responsible for annual planning and the trade marketing budget
Close collaboration with Sales, Brand Management, Communications, Digital and the field sales team
Manage external agencies and service providers
Develop high-impact sales materials, displays and presentations for key accounts
Monitor and evaluate campaign performance (e.g. ROI, sell-out, distribution)
Support international partners with market entry and activations abroad
Requirements
Degree in Business Administration, Marketing, Communications or a related field
5+ years’ experience in trade/shopper marketing or brand activation, ideally within FMCG
Experienced in working with key accounts, field sales and retail structures
Confident in budget planning, agency management and campaign execution
Pet food experience advantageous but not required
Creative and strategic with strong skills in in-store brand presentation (POS)
Strong hands-on mentality, high self-motivation and enthusiasm
Excellent communication skills, structured approach and ability to work independently
Benefits
Flexible working hours and the option to work remotely 2–3 days per week
Future-proof industry and a modern, pet-friendly environment – dogs in the office explicitly welcome
Flat hierarchies, open feedback culture and a family-oriented atmosphere
Attractive compensation including holiday and Christmas bonuses, plus 30 days of annual leave
Generous employer-subsidized additional pension plan, company health insurance and an annual health budget available for your use
Bike leasing, employee discounts on mera products, Corporate Benefits and much more
Support for your personal and professional development
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