Performance Marketing Manager optimizing social media campaigns at resonads. Analyzing performance metrics and collaborating with the marketing team in a structured environment.
About the role
- Analyst managing marketing insights for JetBlue, delivering actionable reporting on customer acquisition trends. Collaborating with Marketing leads, optimizing performance across channels and campaigns.
Responsibilities
- Generate regular reports and dashboards to monitor marketing performance at the overall and channel/region/creative level.
- Analyze marketing performance through a customer segmentation lens, evaluating how each segment performs across channels and campaigns.
- Partner with channel owners to identify optimization opportunities based on KPIs and audience health.
- Conduct in-depth analyses on KPIs over time to identify performance drivers and opportunities to drive revenue growth.
- Aggregate insights across platforms and contribute to presentations and regular performance readouts for Marketing leaders and cross-functional teams.
- Perform ad-hoc analysis as needed to support business objectives, A/B testing efforts, and decision-making.
- Identify measurement enhancement opportunities by proposing new metrics, documenting requirements, and partnering with analytics and marketing stakeholders on implementation.
- Assist with ad-hoc requests for customer information, leveraging reporting and dashboard tools
Requirements
- Bachelor’s Degree in Marketing, Business or relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
- One (1) year of experience in data analysis and/or dashboard creation
- One (1) year of experience in website or media analytics (e.g. Adobe Analytics, Google Analytics, Meta)
- Excellent written, verbal and interpersonal communication skills
- High attention to detail with the ability to think critically
- Must possess a strong sense of urgency and be able to effectively manage deadlines
- Ability to think at a high strategic level as well as have strong attention to detail
- Proficient with Microsoft Office software
- Strong level of familiarity with the JetBlue brand and the JetBlue Customer
- Available for occasional overnight travel (10%)
- Must pass a pre-employment drug test
- Must be legally eligible to work in the country in which the position is located
- Authorization to work in the US is required, this position is not eligible for visa sponsorship
Benefits
- healthcare benefits
- 401(k) plan and company match
- crewmember stock purchase plan
- short-term and long-term disability coverage
- basic life insurance
- free space available travel on JetBlue
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