Senior Manager of Brand & Creative leading the development of advertising creative for GEICO. Managing agency relationships and ensuring delivery aligns with brand strategy and business objectives.
About the role
- Marketing Manager for Varsity Performing Arts overseeing go-to-market strategy and planning. Focused on generating revenue through integrated marketing campaigns and cross-functional collaboration.
Responsibilities
- Own overall go-to-market strategy and campaign roadmap for Varsity Performing Arts across email, organic and paid social, website, events, catalogs, and strategic partnerships, and is accountable for campaign ROI.
- Design and execute integrated promotional programs that drive lead generation, conversion and revenue growth through customer journey mapping, advanced segmentation and lifecycle programs.
- Lead Salesforce Marketing Cloud strategy and partner with email and creative teams on execution for segmentation, journeys and lifecycle campaigns.
- Manage VPA website content with an emphasis on SEO and conversion to directly support sales and revenue initiatives.
- Implement testing and optimization plans.
- Manage lifecycle of campaigns with a focus on website, SEO and social media to support sales team and revenue-generating company initiatives.
- Deliver campaign dashboards, monthly executive reports and quarterly GTM reviews with actionable recommendations.
- Partner cross-functionally with sales, operations and design to align messaging, launches and positioning across channels.
- Own future catalog go-to-market strategy in partnership with sales and design.
- Partner with Event Marketing to grow registrations and participation across competitions, championships, and special events.
- Partner with agency and vendor partners for paid media and analytics.
- Manage marketing budget for VPA initiatives, including forecasting, tracking spend, and reallocating based on performance.
Requirements
- Salesforce Marketing Cloud or similar marketing automation platform experience required
- Salesforce CRM or similar CRM platform experience preferred
- WordPress, GA4, Google Ads, Meta Ads, SEO tools
- Meticulous attention to detail and data-driven judgment
- Strong cross-functional communication and project management
- Vendor and agency management; budget tracking
- Highly organized, manages multiple campaigns; self-starter
- Bachelor’s degree in marketing, business administration or related field of study
- Minimum of 4 years of experience in Marketing role
- Experience in cheer, dance or band industry a plus
Benefits
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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