Assistant Manager, Creator Marketing responsible for executing creator marketing campaigns for Paramount's theatrical releases. Collaborating with various teams and managing influencer relationships.
Responsibilities
Support the planning and execution of global creator marketing campaigns across theatrical titles and brand initiatives
Coordinate worldwide creator strategy and events, including field activations, multicultural events, and Paramount One Synergy; communicate shared opportunities across global teams
Plan and execute domestic creator events and ensure clear communication and alignment with cross-functional and international stakeholders
Identify, vet, and maintain relationships with digital creators, influencers, and talent across platforms including TikTok, Instagram, YouTube, and emerging channels
Cultivate long-term relationships with creators to drive ongoing partnerships and brand affinity
Manage external creator agencies (e.g., QYOU, Unreasonable Studios), including briefing, feedback, and performance oversight
Assist in the development of creative campaign briefs and ensure alignment with brand voice and film positioning
Coordinate creator outreach, contracting, onboarding, and content approvals in partnership with legal, finance, and agency teams
Track and manage campaign timelines, deliverables, and budgets to ensure successful execution
Identify high-performing creator content for amplification across owned and paid channels
Monitor creator content performance and compile campaign recaps, including insights and recommendations
Establish benchmarks and reporting frameworks to maximize views, engagement, and performance across platforms
Identify and implement tools and resources to support reporting, measurement, and optimization
Stay current on social trends, platform updates, and creator culture to inform campaign strategies
Collaborate cross-functionally with publicity, media, partnerships, and regional marketing teams to amplify creator campaigns globally
Support on-set activations, premieres, and events involving creators and influencers
Requirements
2–4+ years of experience in influencer/creator marketing, digital marketing, or social media
Experience working with creators, talent agencies, or influencer platforms preferred
Deep understanding of social platforms and digital content trends
Proficiency in Microsoft Office, Google Workspace, and social analytics tools
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