Onsite Assistant Manager, Creator Marketing

Posted 14 minutes ago

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About the role

  • Assistant Manager, Creator Marketing responsible for executing creator marketing campaigns for Paramount's theatrical releases. Collaborating with various teams and managing influencer relationships.

Responsibilities

  • Support the planning and execution of global creator marketing campaigns across theatrical titles and brand initiatives
  • Coordinate worldwide creator strategy and events, including field activations, multicultural events, and Paramount One Synergy; communicate shared opportunities across global teams
  • Plan and execute domestic creator events and ensure clear communication and alignment with cross-functional and international stakeholders
  • Identify, vet, and maintain relationships with digital creators, influencers, and talent across platforms including TikTok, Instagram, YouTube, and emerging channels
  • Cultivate long-term relationships with creators to drive ongoing partnerships and brand affinity
  • Manage external creator agencies (e.g., QYOU, Unreasonable Studios), including briefing, feedback, and performance oversight
  • Assist in the development of creative campaign briefs and ensure alignment with brand voice and film positioning
  • Coordinate creator outreach, contracting, onboarding, and content approvals in partnership with legal, finance, and agency teams
  • Track and manage campaign timelines, deliverables, and budgets to ensure successful execution
  • Identify high-performing creator content for amplification across owned and paid channels
  • Monitor creator content performance and compile campaign recaps, including insights and recommendations
  • Establish benchmarks and reporting frameworks to maximize views, engagement, and performance across platforms
  • Identify and implement tools and resources to support reporting, measurement, and optimization
  • Stay current on social trends, platform updates, and creator culture to inform campaign strategies
  • Collaborate cross-functionally with publicity, media, partnerships, and regional marketing teams to amplify creator campaigns globally
  • Support on-set activations, premieres, and events involving creators and influencers

Requirements

  • 2–4+ years of experience in influencer/creator marketing, digital marketing, or social media
  • Experience working with creators, talent agencies, or influencer platforms preferred
  • Deep understanding of social platforms and digital content trends
  • Proficiency in Microsoft Office, Google Workspace, and social analytics tools

Benefits

  • Medical
  • Dental
  • Vision
  • 401(k) plan
  • Life insurance coverage
  • Disability benefits
  • Tuition assistance program
  • PTO

Job title

Assistant Manager, Creator Marketing

Job type

Experience level

JuniorMid level

Salary

$70,000 - $78,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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