Experienced APAC B2B Marketing Lead driving enterprise and partner-led marketing strategy across Asia-Pacific. Managing integrated marketing initiatives for OpenAI's B2B growth.
Responsibilities
Lead the development and execution of APAC B2B marketing strategy, aligned with global priorities and regional GTM objectives.
Drive full-funnel B2B marketing programs across field, content, customer marketing, events, and partner marketing.
Partner closely with GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
Translate global B2B narratives and launches into regionally relevant, market-specific execution across priority APAC markets (e.g., India, Korea, Japan, ANZ, Southeast Asia).
Establish strong regional marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
Act as the regional voice for APAC B2B marketing, bringing market insight, customer perspective, and local nuance into global strategy discussions.
Build and scale foundational B2B marketing capabilities in-region, with an eye toward future team growth and specialization.
Requirements
10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions across multiple markets or regions.
Strong understanding of APAC enterprise buying dynamics, including the role of trust, regulation, partners, and local proof points.
Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.
Experience managing teams, agencies, vendors, and regional partners across APAC preferred.
Benefits
Equal opportunity employer
Background checks for applicants will be administered in accordance with applicable law
Reasonable accommodations to applicants with disabilities
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