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About the role
- B2B Marketing Manager executing and scaling the marketing strategy at ONIQ. Collaborating with sales and customer operations to drive demand and content creation.
Responsibilities
- You will help execute and scale our B2B marketing engine.
- Take ownership for our B2B marketing plan across key channels
- Work together closely with Sales and Customer Operations Teams to ensure alignment with customer demands, commercial goals and sales targets
- Build and scale lead & demand generation programs for our industrial manufacturing customers
- Develop a strong understanding of our product, buyer personas, and the manufacturing domain—and translate complex topics into clear, compelling messaging
- Set up, run, and optimize performance campaigns in Google Ads and LinkedIn Campaign Manager
- Maintain and improve tracking and reporting to measure traffic, MQLs, SQLs, pipeline impact, and ROI
- Partner with Sales to improve website and landing pages (messaging, structure, A/B testing, conversion rate optimization)
- Create high-quality content: blog posts, LinkedIn posts, landing pages, newsletters, whitepapers, case studies, and webinar materials
- Build and manage email and nurture journeys in collaboration with Sales and Customer Success
- Select and coordinate fairs, webinars, and selected customer events as part of our marketing calendar
- Work with external agencies and freelancers when needed—while staying hands-on in the key digital channels
Requirements
- Some experience in B2B marketing, ideally with industrial / manufacturing customers and/or B2B SaaS products with complex buying center
- A proven track record in digital performance marketing and lead generation
- Solid experience with content marketing: you enjoy writing and can independently create high-quality content
- Experience with tools such as marketing automation platforms, CRM systems, LinkedIn Campaign Manager, and CMS tools
- Customer-first thinker who can turn technical topics into impactful storytelling
- Data-driven mindset: you analyze performance, run experiments, and optimize based on measurable results
- Ambition to grow within a modern, high-performing B2B marketing function
- Master’s degree in Business, Marketing, Engineering or a related field
- Excellent language skills in English and German (C1)
- Willingness to travel occasionally for trade fairs and events in the DACH region
Benefits
- A culture built on transparency, integrity and authenticity – we trust and respect each other and make decisions based on competence
- A fast-paced, agile environment where you can take on as much responsibility as you feel ready for and actively shape our marketing and go-to-market
- A team that genuinely cares about collaboration and work culture: we regularly reflect on our teamwork, invest work time into team spirit and consciously create balance in everyday work
- The opportunity to contribute to fighting climate change by helping industrial manufacturers to become more efficient and to reduce their CO₂ emissions, while we are mindful of our own environmental impact as a carbon-neutral company
- All the benefits that make work more pleasant: flexible hours, part-time options, remote work possibilities, regular team events and offsites, 30 days PTO, weekly yoga sessions, Deutschlandticket, Urban Sports Club and more
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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