Founding partnerships leader driving healthcare partnerships for patient advocacy startup. Engaging community hospitals, provider groups, and senior living communities to build referral pipelines.
OS
Hybrid Senior B2B Strategic Marketing Account Manager – SEO, AEO, HubSpot, Paid Ads
Posted last month
About the role
- Senior Strategic Account Manager engaging B2B clients, optimizing digital marketing strategies at OneIMS. Focused on SEO, HubSpot, and high-profile account management.
Responsibilities
- Lead the development and execution of customized strategic marketing plans for a portfolio of key accounts.
- Manage high-level client relationships, ensuring satisfaction and retention while identifying opportunities for growth.
- Utilize your expertise in SEO and AEO to optimize client websites for search visibility, traffic generation, and lead conversion.
- Oversee HubSpot implementations, ensuring proper integration and utilization of marketing automation tools and CRM capabilities.
- Develop and manage paid advertising campaigns across platforms like Google Ads and social media, optimizing for performance and ROI.
- Conduct in-depth analyses of marketing performance metrics, providing clients with actionable insights and recommendations for improvement.
- Act as a consultant to clients, advising them on best practices, market trends, and digital strategies to enhance their marketing efforts.
- Coordinate with internal teams, ensuring alignment on client objectives and delivering cohesive marketing solutions.
- Mentor and support junior account managers, fostering a culture of collaboration and continuous learning.
- Stay current on industry trends, emerging technologies, and competitive landscape to provide clients with innovative solutions.
Requirements
- **B2B Strategy:** 7+ years of experience driving measurable growth for **B2B organizations**, with a deep understanding of complex sales cycles, lead nurturing, and account-based marketing (ABM).
- **Agility & Pace:** Proven ability to thrive in a **high-growth, fast-paced agency environment**, managing multiple shifting priorities without sacrificing quality or attention to detail.
- **Client Collaboration:** Strong emotional intelligence with the ability to **actively solicit, accept, and integrate client feedback** into strategic pivots to ensure long-term partnership success.
- 7+ years of experience in strategic account management, digital marketing, or related roles, with proven success in SEO, AEO, HubSpot, and Paid Ads.
- Expertise in the Google Marketing Platform, specifically Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console (GSC) for data tracking and performance analysis.
- Strong understanding of marketing analytics, conversion optimization, and campaign performance metrics.
- Exceptional client relationship management skills, with the ability to build trust and rapport.
- Demonstrated ability to think critically and strategize effectively to meet client needs.
- Excellent presentation, communication, and negotiation skills.
- Experience in leading teams and mentoring staff, fostering a spirit of collaboration.
- Proficient in HubSpot and other CRM tools, as well as digital marketing platforms.
- A results-oriented approach with a keen eye for detail and strong problem-solving skills.
- Agility & Pace: Proven ability to thrive in a high-growth, fast-paced agency environment, managing multiple shifting priorities without sacrificing quality or attention to detail.
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Benefits
- Fully remote position with flexible working hours.
- Opportunity to work with a dynamic, growth-driven team
- Health, Vision, & Dental Benefits offered to after 90 days
- Paid Time Off**
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