SDR responsible for initial lead contact and qualification for sales consultants. Working with education management software provider in a hybrid work environment.
About the role
- Sales Development Representative at odacova, a Digital Health startup, focusing on lead generation and client engagement. Role involves proactive outreach, qualification, and appointment setting.
Responsibilities
- Identification & research: You identify suitable companies and the right contacts (occupational health management (BGM) / Corporate Health / HR / Benefits)
- Initial outreach & lead generation: You proactively reach out (LinkedIn, email, phone) and generate interest in our solution
- Discovery & qualification: You conduct short initial calls to clarify needs and assess fit (e.g., presence of a company cafeteria, availability of digital menu data, internal drivers such as a Health Manager / BGM)
- Appointment setting: You organize and book qualified meetings/demos and prepare a clean handover
- CRM & learnings: You document all activities in HubSpot and help improve messaging, playbooks, and KPIs with your learnings
- Event support: You support the team at trade shows and events to make new contacts and generate leads
Requirements
- Some practical experience in sales / sales development / customer outreach (B2B experience is a plus)
- Strong communication skills, a good listener, and comfortable engaging with people
- You enjoy outbound outreach, work in a structured and reliable way, and follow through
- Interest in topics around food & health
- Eagerness to grow with a young startup and take on responsibility
- Background or connections in HR / BGM / Corporate Health / Benefits or HR-Tech
- CRM experience (HubSpot ideal; Salesforce or other CRMs also OK)
- Experience with mid-market / enterprise structures and buying centers
Benefits
- Base salary + commission (transparent, performance-based)
- Hybrid model (including home-office days and mobile work)
- Flexible working hours
- 30 days vacation
- Modern equipment (MacBook, etc.)
- Opportunity to grow into Senior SDR / Account Executive (closing)
- The opportunity to take on responsibility and create real social impact
- Direct collaboration with our co-founder (learn sales on real-world deals)
- Lasting team spirit: regular team events & shared activities – plus exchange with other startups in InnoClub Dortmund
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