Customer Success Lead managing strategic customer accounts for Vitesse, the insurance payments platform. Overseeing team performance and operational strategies to drive customer success.
About the role
- CRM Manager overseeing Email, SMS, and Direct Mail campaigns at Newell Brands. Responsibilities include campaign execution, performance tracking, and cross-functional coordination in a hybrid work environment.
Responsibilities
- Build, launch, and optimize Email, SMS, and Direct Mail campaigns, including promotional, triggered, and lifecycle communications
- Own CRM calendars across channels, ensuring accurate setup, timing, audience selection, and suppression logic
- Execute audience segmentation, exclusions, and suppressions to manage contact frequency and protect the customer experience
- QA campaigns end-to-end, including data, links, creative, personalization, and timing, to ensure accurate and timely deployment
- Ensure deliverability and compliance across Email and SMS, including consent validation, unsubscribe logic, suppression lists, and adherence to CCPA, GDPR, and CAN-SPAM requirements
- Develop and maintain customer segments based on purchase behavior, engagement, lifecycle stage, and loyalty status
- Apply targeting logic to support retention, loyalty, and reactivation initiatives
- Partner with Analytics and Martech teams to enhance data-driven targeting and personalization capabilities
- Execute A/B tests across subject lines, messaging, creative, cadence, and offers within Email, SMS, and Direct Mail
- Analyze test results to identify winning approaches and scale learnings across future campaigns
- Continuously optimize campaigns based on performance trends, customer behavior, and engagement signals
- Monitor campaign performance across key metrics including opens, clicks, conversions, revenue, response rates, and ROI
- Compile performance summaries, insights, and recommendations to support optimization and stakeholder reporting
- Identify executional opportunities to improve efficiency, engagement, and revenue contribution
- Work closely with Creative, Brand, Retail, Merchandising, Analytics, and Martech teams to execute campaigns as planned
- Coordinate asset handoffs, timelines, approvals, and testing schedules to ensure on-time launches
- Partner with internal teams and external vendors to support execution across CRM channels
- Execute campaigns within CRM platforms including Salesforce Marketing Cloud, SMS platforms, and Direct Mail systems
Requirements
- Bachelor’s degree required
- 4+ years of hands-on experience executing CRM campaigns across Email, SMS, and Direct Mail
- Strong experience with campaign builds, segmentation, QA, testing, and deployment
- Advanced Excel skills with comfort working in large datasets and performance reporting
- Experience using analytics tools such as Google Analytics and Power BI
- Hands-on experience with Salesforce Marketing Cloud, Postie, Movable Ink, Attentive (or similar SMS platforms), and related CRM tools
- Exceptional attention to detail with the ability to manage multiple campaigns and deadlines simultaneously
- Clear communicator with strong organizational skills and follow-through
Benefits
- Health insurance
- 401(k) retirement plan
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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