Senior Product Manager overseeing product solutions within Elevance Health to enhance employer benefits and workforce health. Collaborative role involving management of program performance and strategic product development.
About the role
- Product Manager driving commerce growth strategies for Netflix in underperforming markets. Collaborating with cross-functional teams to optimize user acquisition and engagement through innovative messaging.
Responsibilities
- Build a strategic off-service and commerce messaging roadmap, while taking product concepts from idea through validation, shipping, measurement, and iteration.
- Lead a team of stunning colleagues across design, engineering, consumer insights, and data science to deliver outstanding products to our customers.
- Build business cases and measure the impact of your product innovation, with your data science partners.
- Author strategy memos and presentations and represent your team’s work to senior executives.
- Deeply understand and socialize the evolving needs of our customers, with your consumer insights and design partners.
- Set the product roadmap with a focus on enhancing off-service acquisition and engagement, particularly through external channels and messaging platforms.
- Develop and optimize modular, scalable, and efficient off-service flows (e.g., from social platforms to in-app, email, push notifications, remarketing journeys) that connect users from destinations such as Google, GenAI services, social platforms and other third-party platforms.
- Identify and prioritize underperforming markets for targeted acquisition efforts, developing persuasion levers and experiences to drive growth.
- Leverage experimentation and A/B testing to optimize messaging effectiveness across different customer segments, channels, and regions in partnership with Algo PMs.
- Collaborate cross-functionally with marketing, Live, Games, regional, and partnerships teams to improve ROAS and maximize acquisition impact through landing page development.
- Own key product decisions in your area, from roadmap definition to rollout strategy.
- Drive initiatives through the entire product development lifecycle, including hypothesis development, design, consumer insights research, testing, productization, and iteration.
Requirements
- 5+ years of product management experience with a proven record of prioritizing and successfully launching impactful products or platforms.
- Preferred experience includes working on product strategy and testing for commerce or growth initiatives, particularly for international markets (outside the US).
- Experience with growth, acquisition, monetization, lifecycle optimization, plans, in a direct-to-consumer business, preferably with global scope where the consumer is paying for the service.
- Understanding of Google search, SEO, social platform deep linking, and off-service user acquisition, with experience driving engagement from external platforms into owned channels.
- Strategic thinking with a healthy blend of deep technical knowledge with customer-focused mindset and empathy.
- Ability to inspire, motivate and lead a cross-functional team - your ability to build strong relationships is critical to success.
- Insatiable curiosity to learn new domains, keep up with industry innovation, and constantly ask ‘why’.
- Excellent verbal and written communication skills - you will write and speak a lot!
- Comfortable using data to inform priorities and evaluate impact of initiatives.
- Strong instincts for outstanding customer experience.
- Embodiment of the Netflix real values while also bringing a new perspective to improve our culture.
Benefits
- Some travel will be required.
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