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About the role
- Marketing Manager for Mulberry focusing on brand strategies and international marketing initiatives. Collaborating cross-functionally to deliver compelling marketing plans and enhance customer engagement.
Responsibilities
- As the Marketing Manager you will represent and champion Mulberry’s new strategy – Back to the Mulberry Spirit – which will see the brand returning to its original values & proposition.
- Create marketing plans, campaign briefs and oversee special customer-centric projects that bring seasonal creative concepts to life and help to deliver business & brand objectives.
- Seasonal marketing and campaign brief creation and idea generation to support quarterly Creative Studio concepts inline with budgets and competitor research; focused on the acquisition and retention of customers.
- Work cross-functionally with Image, Communications, Digital Marketing, Commercial, Wholesale and Retail teams along with local market offices to develop and deliver a compelling strategy that supports business objectives and the global brand.
- Brief Creative and Studio teams through Asana, providing clear and structured briefs and ensuring all assets and deliverables meet agreed project and campaign timelines.
- Work with the Commercial, Wholesale and Retail teams to ensure sales, events and marketing activity is optimised.
- Strengthen and nurture existing third-party partnerships through consistent support, sharing campaign materials, brand updates, and strategic information to maximise joint marketing activity.
- Manage special projects to inspire and engage customers and provide market support as and when required.
- Lead in-store retail events end-to-end, from concept development to execution and post-event reporting, ensuring alignment with retail teams and wider brand strategy.
- Support and alignment of regional offices acting as key point of contact with fortnightly Marketing & Comms calls to share information and idea creation.
- Responsible for owning the annual marketing calendar, with the ability to delegate data entry and administrative updates to an assistant.
- Work closely with the commercial team to manage wholesale and franchise marketing plans, information share and support their initiatives and requests in a timely manner.
- Communicate marketing initiatives and seasonal plans to all relevant internal stakeholders.
- Track spend and oversee the marketing budget for the UK and EU with close budget alignment of local marketing teams.
- Measure and evaluate the efficacies of marketing within a report at the end of each season and / or project through agreed KPIs such as ROI, sales and retail traffic.
- Keep up to date with latest market and cultural news to ensure you are championing creativity and innovation for the brand.
Requirements
- Currently working in an equivalent level role within brand marketing, ideally in a luxury or premium fashion/ lifestyle environment
- Experience of international markets is beneficial, with experience supporting and coordinating across international markets
- Experience managing multi-channel marketing campaigns, including OOH, print, social and retail-focused initiatives
- Confident communicator with ability to articulate marketing initiatives to internal stakeholders and maintaining strong partnerships with regional teams and external partners alike
- Passion for Mulberry and our products
- Experience working in creative environments or comfortable working in fast-paced, creatively led environments
- Strong organisational and planning skills
- Creative thinker with a strong interest in culture, trends and the broader lifestyle landscape
- Strong interest in culture with finger on the pulse!
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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