Senior Releases Marketing Manager overseeing marketing campaigns for global cinema releases, collaborating across teams to ensure high-quality deliverables. Engaging creatively with filmmakers and stakeholders for successful campaigns.
Responsibilities
You’ll be leading the marketing campaigns for a set of new releases across territories, and across all windows — from theatrical to streaming. Developing positioning and marketing strategy documents in consultation with the wider Marketing, Distribution, and Communications teams
Working closely with the Creative team on the development of key campaign materials (trailer, key art, social media assets, clips)
Building trust and close relationships with filmmakers and other key stakeholders throughout the process
Campaign deck building and presentations for filmmakers
Managing asset localization and proofing process, working in tandem with internal teams and external sub-distributors
Collaborating with MUBI’s organic social and influencer teams to maximize social engagement and reach
Working with local marketing teams across each of MUBI’s core territories to bring the campaign to life across all windows.
Copywriting for email builds, organic social and paid digital setup
Prepare wrap-up reports & update trackers covering performance and related activations
Manage creative approvals with filmmakers, producers, and sales executives
Requirements
Between 5-7 years’ experience in film and/or entertainment marketing, with at least 2-3 years experience leading campaigns
A passion for quality independent and specialty cinema
A creative, out-of-the-box thinker with lots of great ideas, energy and enthusiasm
Excellent writing and communication skills with the ability to adapt to MUBI’s brand voice
Highly collaborative; enjoys working cross functionally, and building relationships with internal and external stakeholders and peers
Knowledgeable and enthusiastic about the digital landscape, from social to streaming
A diligent, highly organized and eager learner who pays close attention to detail
A dedication to streamlining each and every campaign
Strong working knowledge of the Google Drive suite
Familiarity with Asana, Braze, Photoshop and Premiere Pro desirable
Given you’ll be supporting releases across multiple territories and managing asset localization, additional languages would be a plus
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