Hybrid Director, US Oncology Consumer Marketing

at MSD

• Job title: Director, US Oncology Consumer Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $190,800 - $300,300 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Upper Gwynedd, United States

About the role

• Director of Oncology Consumer Marketing leading strategies for patient acquisition and retention across diverse platforms. Significant focus on consumer campaigns and health equity initiatives within the oncology sector.

Responsibilities

• Lead consumer marketing for Sac‑TMT; build acquisition, activation, and retention strategy across the patient journey
• Set consumer priorities and roadmap aligned to brand goals and launch milestones
• Align consumer strategy, messaging, and omnichannel plans with the HCP team/CAT to ensure a cohesive, compliant go-to-market approach across audiences and touchpoints
• Lead consumer campaigns, with emphasis on digital, social, multicultural, CRM, and web
• Own DTC/acquisition strategy (segmentation, targeting, creative direction, channel plan) to drive awareness, enrollment, and adherence
• Ensure consumer touchpoint readiness (web, CRM, call center, patient support assets)
• Own KPIs/ROI; partner with Data & Analytics to build dashboards and the measurement framework
• Use research and performance insights to test/learn and optimize creative, channel mix, and audiences
• Represent the voice of the consumer to inform priorities and investment decisions
• Build and lead the Consumer CAT; coach and develop direct reports
• Drive adoption of agile ways of working across Consumer and HCP CATs; Partner with Sales, Medical Affairs, Market Access, Organized Customer, Analytics, Global Marketing, and Regulatory/Legal to deliver compliant, on‑time launch execution
• Lead agencies/vendors to deliver quality, on‑time work aligned to strategy
• Maintain strong Legal/Compliance partnership; ensure consumer materials meet promotional/non‑promotional and regulatory requirements
• Drive consumer launch readiness and lifecycle planning to support uptake and adherence
• Identify risks/dependencies and adjust priorities to achieve launch and lifecycle goals
• Embed health equity and Social Determinants of Health (SDoH) in consumer strategy
• Ensure outreach is culturally competent and accessible for diverse patient populations

Requirements

• Bachelor’s degree required; advanced degree (MBA, MPH, or equivalent) preferred
• 8–10+ years pharma/biotech marketing (consumer/DTC); 5+ years people leadership
• Proven track record in developing and executing consumer acquisition campaigns, digital and social strategies, CRM and DTC channels, and omnichannel patient experiences
• Strong measurement and ROI framework experience; data‑driven optimization
• Demonstrated cross‑functional leadership and senior‑stakeholder influence in a matrixed organization
• High Legal/Compliance IQ; experience operating within regulatory constraints
• Strong project management, prioritization, and strategic planning
• Oncology experience; launch and lifecycle experience strongly preferred
• Agile experience; led Customer Agile Teams (CATs)
• Experience integrating health equity and SDoH into consumer strategy
• Experience managing promotional budgets and agency/vendor partners
• Multicultural media strategy and measurement experience

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days