Customer Success Executive managing client relationships and identifying value generation opportunities in the retail sector. Collaborative role focusing on client retention and success with significant emphasis on data - driven insights.
About the role
- CRM & SFE Specialist managing CRM and Sales Force Effectiveness across markets. Enhancing CRM capabilities, ensuring data quality, and collaborating with commercial teams.
Responsibilities
- Own and govern Sales Force Effectiveness (SFE) capabilities across assigned markets, including segmentation, targeting, adoption ladder, Multi‑Channel Cycle Planning (MCCP) , call planning.
- Design and continuously improve MCCP and SFE approaches to increase effectiveness, customer engagement and commercial impact.
- Ensure SFE processes are embedded in CRM.
- Act as the single point of accountability and local Subject Matter Expert (SME) for CRM and SFE solutions across assigned markets.
- Own and administer Veeva CRM (Salesforce platform), ensuring alignment with SFE workflows, account planning, and omnichannel execution.
- Perform hands-on CRM configuration and updates.
- Work with Salesforce Marketing Cloud, supporting business needs.
- Ensure CRM, SFMC, and related MarTech solutions are compliant, integrated, and fit-for-purpose for commercial use.
- Maintain and evolve the CRM, SFE, and omnichannel governance framework, standards, and operating model across markets.
- Own CRM, SFE, and MarTech change requests across assigned markets.
- Support training, onboarding, and continuous enablement.
- Ensure accurate and compliant customer master data, account hierarchies, activity records, consent, tagging, taxonomy and segmentation attributes.
- Coordinate CRM and SFMC releases, UAT, and change activities across markets.
- Lead and execute testing for Veeva CRM, Salesforce, and Salesforce Marketing Cloud, ensuring business readiness.
- Partner with analytics and insights specialists to translate SFE and omnichannel insights into tangible improvements.
Requirements
- Degree in Business, Marketing, IT, Data & Analytics, or a related field
- CRM, MarTech, digital, or data certifications preferred
- Proven experience in CRM administration (for example, Salesforce or Veeva)
- Experience in CRM, commercial operations, MarTech, or related roles
- Exposure to data governance, system releases, and multi-country stakeholder engagement
- Strong CRM technical knowledge with an understanding of SFE and omnichannel workflows
- High attention to data quality, compliance, and detail
- Ability to translate business needs into clear requirements and practical solutions
- Strong stakeholder management and communication skills
- Hands-on, structured, and solution-oriented working style
- Coaching mindset with an analytical and continuous improvement focus.
Benefits
- Flexible Work Arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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