Hybrid CRM Manager

at Plum

• Job title: CRM Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Technical CRM Manager at Plum handling lifecycle campaigns and customer engagement for the smart saving and investing app. Collaborating cross-functionally to ensure clear communication and campaign success.

Responsibilities

• Help shape and run the CRM strategy in line with Plum’s growth and retention goals
• Own key parts of the customer lifecycle (onboarding, engagement, retention) and look for ways to improve them through segmentation, personalisation, and automation
• Plan, build, and send CRM campaigns across email, push, and in-app; keep calendars on track and make sure everything goes out clean and on time
• Work closely with design, product, and content to land clear, effective messaging
• Handle QA and make sure campaigns meet brand and compliance standards
• Use CRM tools day-to-day (Iterable a plus), build automated flows, triggers, and audiences
• Partner with engineering and data to improve integrations, tracking, and data quality
• Track performance (engagement, retention, LTV, churn), run A/B tests, and use data to improve what’s working
• Keep customer comms relevant and useful, using insights to guide targeting and channels
• Work cross-functionally and share results in a simple, clear way while juggling priorities in a fast-moving setup

Requirements

• Experience in CRM, lifecycle marketing, or customer engagement roles
• Strong technical proficiency with CRM platforms and marketing automation tools
• Experience with Iterable is highly desirable
• Strong analytical skills with the ability to turn data into actionable insights
• Data-driven mindset with a focus on measurable impact
• Solid understanding of segmentation, targeting, and personalisation
• Good stakeholder management and communication skills
• Customer-first mindset
• Comfortable working in a fast-paced, high-growth environment

Benefits

• We're all in this together! Own part of the company through stock options 💷
• Private health insurance
• Annual training budget
• Plum Premium
• Referral scheme: earn competitive rewards
• Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus
• Team breakfasts and team lunches.
• 25 days holiday + bank holidays
• 45 work-from-anywhere days: giving you the flexibility to work your way.
• 2 weeks sabbatical after 4 years to take the break you deserve.
• Enhanced parental leave
• Annual team trip: to a surprise destination!
• A fun, inclusive company culture (think 🦄🌈💯)