Brand and Customer Manager responsible for marketing strategy in Oncology and Vaccines across CIS markets. Aiming to expand commercial reach and engage customers effectively.
About the role
- Brand & Customer Manager leading brand growth initiatives for oncology products. Collaborating with stakeholders in Lithuania, Latvia, and Estonia while ensuring launch excellence and business optimization.
Responsibilities
- Identify and capitalize on brand growth opportunities within the Baltic oncology market.
- Develop and execute comprehensive marketing strategies and media plans consistent with global and local directives.
- Prepare and ensure launch readiness for new oncology products in assigned countries.
- Drive and optimize existing oncology business performance.
- Engage with top-tier customers, including healthcare professionals and payers, to improve patient health outcomes.
- Collaborate cross-functionally with internal teams to deliver value to patients, payers, and physicians.
- Manage brand budgets, sales forecasts, and financial planning to support business objectives.
- Utilize omnichannel marketing approaches to maximize brand reach and impact.
- Lead projects and initiatives within a matrix organizational structure, influencing without direct authority.
- Represent company at industry events and conferences as needed.
Requirements
- Bachelor’s or Master’s degree in Life Sciences preferred; additional business education is a strong advantage.
- Minimum 5 years of experience in the pharmaceutical industry, preferably within oncology.
- Proven ability to manage key external stakeholders and influence cross-functional teams.
- Strong leadership, problem-solving, project management, and communication skills.
- Effective team player with the ability to listen and integrate diverse perspectives.
- Solid knowledge of financial management including brand budgeting and sales forecasting.
- Business acumen with awareness of industry policies, trends, and technologies.
- Skilled in prioritizing objectives and making resource allocation decisions.
- Experience in omnichannel marketing strategies and execution.
- Operational excellence with a track record of timely project delivery.
- Proficient in MS Office and AI tools.
- Fluent in English and either Lithuanian or Latvian.
- Deep understanding of Baltic cultures and healthcare systems.
Benefits
- Opportunity to work with a leading global pharmaceutical company in a critical therapeutic area.
- Collaborative and innovative work environment.
- Hybrid working model with flexibility.
- Competitive salary and benefits package.
- Professional development and career growth opportunities.
- Meaningful work impacting patient lives across the Baltic region.
Job title
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