Hybrid Brand & Customer Manager

Posted 1 hour ago

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About the role

  • Brand and Customer Manager responsible for marketing strategy in Oncology and Vaccines across CIS markets. Aiming to expand commercial reach and engage customers effectively.

Responsibilities

  • Develop and deliver integrated brand strategy and annual marketing plans for Oncology and Vaccines across selected CIS markets, aligned to business objectives.
  • Lead customer and market insights generation (research, segmentation, positioning) to identify opportunities and shape portfolio priorities.
  • Own end-to-end product lifecycle planning (launch readiness, in-year optimization, and portfolio performance reviews) in partner-operated markets.
  • Develop compliant promotional, digital, and educational assets and ensure localization/approval processes meet internal and external requirements.
  • Define, track, and report key brand performance metrics and KPIs; translate results into actionable recommendations and course-corrections.
  • Drive partner (alliance/distributor) marketing execution by setting clear governance, capability-building expectations, and consistent in-market standards; review annual partner plans and monitor progress vs. objectives.
  • Ensure marketing activities are executed in full compliance with regulatory and ethical standards, and remain current on relevant Oncology/Vaccines clinical guidelines and immunization policies impacting markets.

Requirements

  • Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
  • Minimum 2 years of experience in product/brand management or marketing within the pharmaceutical or healthcare industry.
  • Solid Oncology marketing experience (therapeutic area knowledge, treatment landscape, and customer ecosystem; pan-tumors preferred).
  • Vaccines commercial/marketing experience is required.
  • Experience in distributor-driven and/or alliance-partner operating models (alliance management/business development/market development across multiple markets is a plus).
  • Strong compliance, governance, and risk-management mindset, with the ability to operate effectively in complex and evolving market environments.
  • Understanding of private market dynamics and, where relevant, exposure to public/corporate channels (e.g., tenders, institutional customers) is a plus.
  • Familiarity with digital marketing tools and platforms is a plus.
  • English fluency is a must; additional language (Russian or Ukrainian) preferred.

Benefits

  • Flexible Work Arrangements

Job title

Brand & Customer Manager

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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